Award-winning Case Study For Biosecurity Queensland By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Biosecurity Queensland”, or large enterprises, they have established a Facebook page for advertising and promotion. “Biosecurity Queensland” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Biosecurity Queensland” through the method of adspy!

Biosecurity Queensland Facebook ad Introduction by ad spy method

“Biosecurity Queensland” introduction:Protecting Queensland from the risks & impacts of pests & diseases through the collaborative efforts of all Queenslanders. Disclaimer: https://www.facebook.com/biosecurityqld/app/197602066931325/

“Biosecurity Queensland” Facebook ads last run:2020-02-17 09:08:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Biosecurity Queensland” ads data to help “Biosecurity Queensland” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Biosecurity Queensland”. In this report, we analyze in detail the best ad cases of “Biosecurity Queensland”.

Biosecurity Queensland Top3 Ads Case Study:

 1st2nd3rd
Advertisers Biosecurity Queensland Biosecurity Queensland Biosecurity Queensland
Ad title African swine fever Register for a free yard check Check if you're registered.
Ad text Are you keeping your pigs safe from African swine fever? Feeding meat products to pigs can spread... The National Electric Ant Eradication Program uses a specific brand of food-grade, hot dog sausag... Pests and diseases can devastate the pork industry. If you own or keep any pigs you must be reg...
CTA type LEARN_MORE BOOK_TRAVEL LEARN_MORE
Ad format Video Image Image
Categories other other Government Organization
Duration 1 days 1 days 33 days
Like 16 53 3

Biosecurity Queensland Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Biosecurity Queensland” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Biosecurity Queensland” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Biosecurity Queensland” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title African swine fever Register for a free yard check Check if you're registered.
Ad text  Are you keeping your pigs safe from African swine fever? Feeding meat products to pigs can spread...  The National Electric Ant Eradication Program uses a specific brand of food-grade, hot dog sausag...  Pests and diseases can devastate the pork industry. If you own or keep any pigs you must be reg...
Ad type  other  other  other
Ad word count 238  417  133

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Biosecurity Queensland”, the text type used is other to obtain the best ad performance. “Biosecurity Queensland” can use this copy style more. On the other hand, “Biosecurity Queensland” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Biosecurity Queensland” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Biosecurity Queensland” are:LEARN_MORE,BOOK_TRAVEL,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Biosecurity Queensland” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Biosecurity Queensland” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Biosecurity Queensland” top 3 ads schedules are: 1 days,1 days, and 33 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Biosecurity Queensland”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Biosecurity Queensland” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Biosecurity Queensland” ad case study report

If you want to check the best ad case study of other advertisers related to “Biosecurity Queensland”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Biosecurity Queensland”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.