Award-winning Case Study For Bike the Coast By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bike the Coast”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bike the Coast” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bike the Coast” through the method of adspy!

Bike the Coast Facebook ad Introduction by ad spy method

“Bike the Coast” introduction:Ride San Diego with 3 beautiful cycling routes!

“Bike the Coast” Facebook ads last run:2020-02-21 19:48:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bike the Coast” ads data to help “Bike the Coast” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bike the Coast”. In this report, we analyze in detail the best ad cases of “Bike the Coast”.

Bike the Coast Top3 Ads Case Study:

 1st2nd3rd
Advertisers Bike the Coast Bike the Coast Bike the Coast
Ad title Ride the Gorgeous SoCal Coast Ride the Gorgeous SoCal Coast Ride the Gorgeous SoCal Coast
Ad text We had an awesome time at Bike the Coast last year. Let's do it again! Join us on November 3, 20... Have you always wanted to complete a cycling century? Then look no further - Bike the Coast is a ... Have you always wanted to complete a cycling century? Then look no further - Bike the Coast is a ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories Sports & Recreation Sports & Recreation N/A
Duration 35 days 25 days 1 days
Like 504 10 585

Bike the Coast Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bike the Coast” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bike the Coast” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bike the Coast” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ride the Gorgeous SoCal Coast Ride the Gorgeous SoCal Coast Ride the Gorgeous SoCal Coast
Ad text  We had an awesome time at Bike the Coast last year. Let's do it again! Join us on November 3, 20...  Have you always wanted to complete a cycling century? Then look no further - Bike the Coast is a ...  Have you always wanted to complete a cycling century? Then look no further - Bike the Coast is a ...
Ad type  other  other  other
Ad word count 297  351  351

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bike the Coast”, the text type used is other to obtain the best ad performance. “Bike the Coast” can use this copy style more. On the other hand, “Bike the Coast” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bike the Coast” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bike the Coast” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Bike the Coast” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bike the Coast” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bike the Coast” top 3 ads schedules are: 35 days,25 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bike the Coast”‘s top 1 ad duration is 35 days. Every advertisement has a life cycle.
“Bike the Coast” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bike the Coast” ad case study report

If you want to check the best ad case study of other advertisers related to “Bike the Coast”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bike the Coast”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.