Award-winning Case Study For BIGO LIVE By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BIGO LIVE”, or large enterprises, they have established a Facebook page for advertising and promotion. “BIGO LIVE” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BIGO LIVE” through the method of adspy!

BIGO LIVE Facebook ad Introduction by ad spy method

“BIGO LIVE” introduction:Top 1 mobile livestreaming APP. Reload your bean through: https://m.bigopay.tv/ .Send questions & suggestions to feedback email: feedback@bigo.tv

“BIGO LIVE” Facebook ads last run:2020-02-10 15:33:52

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BIGO LIVE” ads data to help “BIGO LIVE” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BIGO LIVE”. In this report, we analyze in detail the best ad cases of “BIGO LIVE”.

BIGO LIVE Top3 Ads Case Study:

 1st2nd3rd
Advertisers BIGO LIVE BIGO LIVE BIGO LIVE
Ad title BIGO LIVE – 全球娛樂直播互動交友平臺 BIGO LIVE Beautiful सुंदर लड़कियों को ऑनलाइन दिखाएं!
Ad text حمل الآن وجد مذيعين بالقرب منك في بيجو حمل الآن وجد مذيعين بالقرب منك في بيجو Waiting खूबसूरत लड़की आपका इंतजार कर रही है! 🤳 🤳 whoo! इतनी सुंदर लड़कियां इस ऐप को चलाती हैं! अब...
CTA type DOWNLOAD DOWNLOAD INSTALL_MOBILE_APP
Ad format Video Video Video
Categories App Page App Page other
Duration 403 days 386 days 1 days
Like 8698 1241 6983

BIGO LIVE Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BIGO LIVE” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BIGO LIVE” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BIGO LIVE” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title BIGO LIVE – 全球娛樂直播互動交友平臺 BIGO LIVE Beautiful सुंदर लड़कियों को ऑनलाइन दिखाएं!
Ad text  حمل الآن وجد مذيعين بالقرب منك في بيجو  حمل الآن وجد مذيعين بالقرب منك في بيجو  Waiting खूबसूरत लड़की आपका इंतजार कर रही है! 🤳 🤳 whoo! इतनी सुंदर लड़कियां इस ऐप को चलाती हैं! अब...
Ad type  other  other  other
Ad word count 38  38  145

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BIGO LIVE”, the text type used is other to obtain the best ad performance. “BIGO LIVE” can use this copy style more. On the other hand, “BIGO LIVE” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BIGO LIVE” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BIGO LIVE” are:DOWNLOAD,DOWNLOAD,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “BIGO LIVE” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BIGO LIVE” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BIGO LIVE” top 3 ads schedules are: 403 days,386 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BIGO LIVE”‘s top 1 ad duration is 403 days. Every advertisement has a life cycle.
“BIGO LIVE” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BIGO LIVE” ad case study report

If you want to check the best ad case study of other advertisers related to “BIGO LIVE”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BIGO LIVE”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.