Award-winning Case Study For Big Mountain By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Big Mountain”, or large enterprises, they have established a Facebook page for advertising and promotion. “Big Mountain” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Big Mountain” through the method of adspy!

Big Mountain Facebook ad Introduction by ad spy method

“Big Mountain” introduction:BIG MOUNTAIN is the #1 most played Reggae band at radio worldwide. Don't miss BIG MOUNTAIN LIVE IN CONCERT

“Big Mountain” Facebook ads last run:2020-02-10 19:43:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Big Mountain” ads data to help “Big Mountain” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Big Mountain”. In this report, we analyze in detail the best ad cases of “Big Mountain”.

Big Mountain Top3 Ads Case Study:

 1st2nd3rd
Advertisers Big Mountain Big Mountain Big Mountain
Ad title BIG MOUNTAIN "WHERE DO THE CHILDREN PLAY" LIVE at AFRO-LATIN FEST - BELGIUM Young Dread Love So Strong
Ad text BIG MOUNTAIN LIVE . Music for peace "WHERE DO THE CHILDREN PLAY" #musicfestivals #onelovenz NEW SPOTIFY REGGAE HIT SINGLE "YOUNG DREAD" . LISTEN ON SPOTIFY #ROOTSREGGAE #BIGMOUNTAINBAND #... NEW SONG "LOVE SO STRONG" - ADD TO YOUR PLAYLIST #3030 #BIGMOUNTAINBAND
CTA type N/A N/A LEARN_MORE
Ad format Image Image Image
Categories other other Musician/Band
Duration 8 days 1 days 20 days
Like 1073 113 20

Big Mountain Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Big Mountain” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Big Mountain” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Big Mountain” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title BIG MOUNTAIN "WHERE DO THE CHILDREN PLAY" LIVE at AFRO-LATIN FEST - BELGIUM Young Dread Love So Strong
Ad text  BIG MOUNTAIN LIVE . Music for peace "WHERE DO THE CHILDREN PLAY" #musicfestivals #onelovenz  NEW SPOTIFY REGGAE HIT SINGLE "YOUNG DREAD" . LISTEN ON SPOTIFY #ROOTSREGGAE #BIGMOUNTAINBAND #...  NEW SONG "LOVE SO STRONG" - ADD TO YOUR PLAYLIST #3030 #BIGMOUNTAINBAND
Ad type  other  other  other
Ad word count 95  202  72

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Big Mountain”, the text type used is other to obtain the best ad performance. “Big Mountain” can use this copy style more. On the other hand, “Big Mountain” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Big Mountain” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Big Mountain” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Big Mountain” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Big Mountain” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Big Mountain” top 3 ads schedules are: 8 days,1 days, and 20 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Big Mountain”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Big Mountain” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Big Mountain” ad case study report

If you want to check the best ad case study of other advertisers related to “Big Mountain”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Big Mountain”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.