Big Boys Toys Expo Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Big Boys Toys Expo” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Big Boys Toys Expo” ads and analyzes advertising data to help “Big Boys Toys Expo” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Big Boys Toys Expo”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Big Boys Toys Expo”.

Big Boys Toys Expo Facebook adspy

“Big Boys Toys Expo” introduction:The experienced team at Big Boys Toys HQ are serious motor heads, mad fishermen, extreme adrenalin junkies and all round Australian outdoorsmen. If you like any of those things then like this page and join in on the fun!

“Big Boys Toys Expo” Facebook ads last run:2020-02-20 23:24:17

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Big Boys Toys Expo Big Boys Toys Expo Big Boys Toys Expo
Ad title Townsville Big Boys Toys Expo Rockhampton BIg Boys Toys Expo 2019 Big Boys Toys Expo
Ad text It's Big Boys Toys Expo Townsville - All Weekend. Cars, Fishing, 4 x 4, Loads of Caravans, Boats... We're pumping it up at BIG BOYS TOYS Rockhampton 2019. Click *Interested* to get all up to date i... Rockhampton Big Boys Toys Expo - 1st and 2nd JUNE. Exhibitors and Market Stall holders, feel fre...
CTA type EVENT_RSVP EVENT_RSVP MESSAGE_PAGE
Ad format Image Image Image
Categories Event Event Event
Duration 150 days 53 days 1 days
Like 4 4 8

Big Boys Toys Expo facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Big Boys Toys Expo” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleTownsville Big Boys Toys ExpoRockhampton BIg Boys Toys Expo 2019Big Boys Toys Expo
Ad text It's Big Boys Toys Expo Townsville - All Weekend. Cars, Fishing, 4 x 4, Loads of Caravans, Boats... We're pumping it up at BIG BOYS TOYS Rockhampton 2019. Click *Interested* to get all up to date i... Rockhampton Big Boys Toys Expo - 1st and 2nd JUNE. Exhibitors and Market Stall holders, feel fre...
Ad type other other other
Ad word count291 116 144

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Big Boys Toys Expo”, the text type used is other to obtain the best advertising results. “Big Boys Toys Expo” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Big Boys Toys Expo” are:EVENT_RSVP,EVENT_RSVP,MESSAGE_PAGE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “EVENT_RSVP” help “Big Boys Toys Expo” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Big Boys Toys Expo” When Facebook ads are placed on Facebook, the ad schedules are 150 days,53 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Big Boys Toys Expo”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.