Award-winning Case Study For BICYCLING magazine By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BICYCLING magazine”, or large enterprises, they have established a Facebook page for advertising and promotion. “BICYCLING magazine” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BICYCLING magazine” through the method of adspy!

BICYCLING magazine Facebook ad Introduction by ad spy method

“BICYCLING magazine” introduction:BICYCLING is the world’s leading bike magazine, covering all corners of the cycling world. Customer Service:

“BICYCLING magazine” Facebook ads last run:2020-02-13 04:13:10

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BICYCLING magazine” ads data to help “BICYCLING magazine” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BICYCLING magazine”. In this report, we analyze in detail the best ad cases of “BICYCLING magazine”.

BICYCLING magazine Top3 Ads Case Study:

Advertisers BICYCLING magazine BICYCLING magazine BICYCLING magazine
Ad title The History of Cycling in Photos How The Sport of Cycling Has Changed Over The Years The Epic Evolution of Cycling in Photos
Ad text These amazing cycling images will make you want to go for a ride . The world descends on Eddy Merckx after he wins his fifth Tour de France in 1974  These phenomenal cycling photos will take back in time.
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Magazine Magazine Magazine
Duration 1 days 4 days 1 days
Like 16 1 86

BICYCLING magazine Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BICYCLING magazine” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BICYCLING magazine” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BICYCLING magazine” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The History of Cycling in Photos How The Sport of Cycling Has Changed Over The Years The Epic Evolution of Cycling in Photos
Ad text  These amazing cycling images will make you want to go for a ride .  The world descends on Eddy Merckx after he wins his fifth Tour de France in 1974  These phenomenal cycling photos will take back in time.
Ad type  other  other  other
Ad word count 66  81  55

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BICYCLING magazine”, the text type used is other to obtain the best ad performance. “BICYCLING magazine” can use this copy style more. On the other hand, “BICYCLING magazine” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BICYCLING magazine” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BICYCLING magazine” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “BICYCLING magazine” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BICYCLING magazine” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BICYCLING magazine” top 3 ads schedules are: 1 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BICYCLING magazine”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“BICYCLING magazine” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BICYCLING magazine” ad case study report

If you want to check the best ad case study of other advertisers related to “BICYCLING magazine”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BICYCLING magazine”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.