Award-winning Case Study For Bicycles Quilicot By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bicycles Quilicot”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bicycles Quilicot” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bicycles Quilicot” through the method of adspy!

Bicycles Quilicot Facebook ad Introduction by ad spy method

“Bicycles Quilicot” introduction:?‍♂️ Boutique de vélos fondée en 1915 ? Montréal / Laval / Ste-Thérèse / Mont-Tremblant ? Route - Montagne - Électrique - Hybride - Enfant

“Bicycles Quilicot” Facebook ads last run:2020-02-25 08:38:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bicycles Quilicot” ads data to help “Bicycles Quilicot” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bicycles Quilicot”. In this report, we analyze in detail the best ad cases of “Bicycles Quilicot”.

Bicycles Quilicot Top3 Ads Case Study:

Advertisers Bicycles Quilicot Bicycles Quilicot Bicycles Quilicot
Ad title Bicycles Quilicot Liquidation Fatbike Démo Nos vélos pour enfants
Ad text  Profitez du printemps! Réservez en ligne et faites réviser votre vélo à partir de 44,99$  Profitez de rabais inédits sur nos fatbikes démos. Quantités limitées, dépêchez-vous! Magasinez le vélo enfant idéal parmi nos nouveautés et bénéficiez jusqu'à 30% de rabais.
Ad format Image Carousel Image
Categories other Bicycle Shop Bicycle Shop
Duration 1 days 1 days 1 days
Like 27 1 5

Bicycles Quilicot Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bicycles Quilicot” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bicycles Quilicot” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bicycles Quilicot” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Bicycles Quilicot Liquidation Fatbike Démo Nos vélos pour enfants
Ad text   Profitez du printemps! Réservez en ligne et faites réviser votre vélo à partir de 44,99$  Profitez de rabais inédits sur nos fatbikes démos. Quantités limitées, dépêchez-vous!  Magasinez le vélo enfant idéal parmi nos nouveautés et bénéficiez jusqu'à 30% de rabais.
Ad type  other  other  other
Ad word count 90  85  88

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bicycles Quilicot”, the text type used is other to obtain the best ad performance. “Bicycles Quilicot” can use this copy style more. On the other hand, “Bicycles Quilicot” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bicycles Quilicot” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bicycles Quilicot” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Bicycles Quilicot” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bicycles Quilicot” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bicycles Quilicot” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bicycles Quilicot”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Bicycles Quilicot” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bicycles Quilicot” ad case study report

If you want to check the best ad case study of other advertisers related to “Bicycles Quilicot”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bicycles Quilicot”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.