Award-winning Case Study For Bicycles Online By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bicycles Online”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bicycles Online” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bicycles Online” through the method of adspy!

Bicycles Online Facebook ad Introduction by ad spy method

“Bicycles Online” introduction:Polygon bikes direct from Factory

“Bicycles Online” Facebook ads last run:2020-02-17 08:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bicycles Online” ads data to help “Bicycles Online” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bicycles Online”. In this report, we analyze in detail the best ad cases of “Bicycles Online”.

Bicycles Online Top3 Ads Case Study:

Advertisers Bicycles Online Bicycles Online Bicycles Online
Ad title EOFY Sale! Great deals on selected items! Bicycles Online Buying a bicycle online with Matt Jones!
Ad text ENDS this Sunday!⌛ EOFY Sale! Great deals on selected bikes and gear! Shop bikes direct from ... We are Australia's #1 Online Bicycle Retailer! ☑ Free 14-day test ride on all bikes! ☑ Free ship... Join the freeride legend Matt Jones as he takes you through the process of buying a bike through ...
Ad format Video Carousel Video
Categories other Retail Company Retail Company
Duration 1 days 1 days 35 days
Like 7 0 64

Bicycles Online Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bicycles Online” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bicycles Online” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bicycles Online” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title EOFY Sale! Great deals on selected items! Bicycles Online Buying a bicycle online with Matt Jones!
Ad text  ENDS this Sunday!⌛ EOFY Sale! Great deals on selected bikes and gear! Shop bikes direct from ...  We are Australia's #1 Online Bicycle Retailer! ☑ Free 14-day test ride on all bikes! ☑ Free ship...  Join the freeride legend Matt Jones as he takes you through the process of buying a bike through ...
Ad type  other  other  other
Ad word count 229  176  239

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bicycles Online”, the text type used is other to obtain the best ad performance. “Bicycles Online” can use this copy style more. On the other hand, “Bicycles Online” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bicycles Online” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bicycles Online” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Bicycles Online” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bicycles Online” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bicycles Online” top 3 ads schedules are: 1 days,1 days, and 35 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bicycles Online”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Bicycles Online” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bicycles Online” ad case study report

If you want to check the best ad case study of other advertisers related to “Bicycles Online”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bicycles Online”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.