Award-winning Case Study For Bicester Village By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bicester Village”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bicester Village” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bicester Village” through the method of adspy!

Bicester Village Facebook ad Introduction by ad spy method

“Bicester Village” introduction:Welcome to the official Facebook page of Bicester Village, the UK’s leading luxury shopping destination

“Bicester Village” Facebook ads last run:2020-02-17 09:24:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bicester Village” ads data to help “Bicester Village” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bicester Village”. In this report, we analyze in detail the best ad cases of “Bicester Village”.

Bicester Village Top3 Ads Case Study:

 1st2nd3rd
Advertisers Bicester Village Bicester Village Bicester Village
Ad title An unforgettable Shopping Experience An unforgettable Shopping Experience An unforgettable shopping experience
Ad text Discover more than 160 boutiques including Armani, dunhill and Vivienne Westwood, experience five... Discover more than 160 boutiques including Armani, dunhill and Vivienne Westwood, experience five... Discover more than 160 boutiques including Armani, dunhill and Vivienne Westwood, experience five...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 81 43 23

Bicester Village Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bicester Village” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bicester Village” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bicester Village” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title An unforgettable Shopping Experience An unforgettable Shopping Experience An unforgettable shopping experience
Ad text  Discover more than 160 boutiques including Armani, dunhill and Vivienne Westwood, experience five...  Discover more than 160 boutiques including Armani, dunhill and Vivienne Westwood, experience five...  Discover more than 160 boutiques including Armani, dunhill and Vivienne Westwood, experience five...
Ad type  other  other  other
Ad word count 221  221  221

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bicester Village”, the text type used is other to obtain the best ad performance. “Bicester Village” can use this copy style more. On the other hand, “Bicester Village” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bicester Village” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bicester Village” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Bicester Village” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bicester Village” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bicester Village” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bicester Village”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Bicester Village” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bicester Village” ad case study report

If you want to check the best ad case study of other advertisers related to “Bicester Village”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bicester Village”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.