Award-winning Case Study For Bethesda Health Group By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bethesda Health Group”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bethesda Health Group” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bethesda Health Group” through the method of adspy!

Bethesda Health Group Facebook ad Introduction by ad spy method

“Bethesda Health Group” introduction:At Bethesda we are dedicated to meeting the needs of St. Louis seniors and their families by providing premier senior care and services.

“Bethesda Health Group” Facebook ads last run:2020-02-17 05:44:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bethesda Health Group” ads data to help “Bethesda Health Group” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bethesda Health Group”. In this report, we analyze in detail the best ad cases of “Bethesda Health Group”.

Bethesda Health Group Top3 Ads Case Study:

Advertisers Bethesda Health Group Bethesda Health Group Bethesda Health Group
Ad title Hiring Registered Nurses Hiring Nursing Managers Hiring Registered Nurses
Ad text Bethesda Brings out the Best in Talented, Caring People! We're Hiring Registered Nurses. Help Us ... Earn the Daily Gratitude and Respect of Family Members, Residents, and Team Members. Become a Lea... Registered Nurses at Bethesda Receive Our Excellent Benefits Package. Get Extra Shift Bonuses, Tu...
Ad format Image Image Image
Categories Medical & Health Medical & Health Medical & Health
Duration 78 days 78 days 78 days
Like 2 1 3

Bethesda Health Group Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bethesda Health Group” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bethesda Health Group” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bethesda Health Group” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Hiring Registered Nurses Hiring Nursing Managers Hiring Registered Nurses
Ad text  Bethesda Brings out the Best in Talented, Caring People! We're Hiring Registered Nurses. Help Us ...  Earn the Daily Gratitude and Respect of Family Members, Residents, and Team Members. Become a Lea...  Registered Nurses at Bethesda Receive Our Excellent Benefits Package. Get Extra Shift Bonuses, Tu...
Ad type  other  other  other
Ad word count 111  133  190

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bethesda Health Group”, the text type used is other to obtain the best ad performance. “Bethesda Health Group” can use this copy style more. On the other hand, “Bethesda Health Group” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bethesda Health Group” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bethesda Health Group” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Bethesda Health Group” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bethesda Health Group” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bethesda Health Group” top 3 ads schedules are: 78 days,78 days, and 78 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bethesda Health Group”‘s top 1 ad duration is 78 days. Every advertisement has a life cycle.
“Bethesda Health Group” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bethesda Health Group” ad case study report

If you want to check the best ad case study of other advertisers related to “Bethesda Health Group”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bethesda Health Group”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.