Award-winning Case Study For Benjamin Moore By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Benjamin Moore”, or large enterprises, they have established a Facebook page for advertising and promotion. “Benjamin Moore” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Benjamin Moore” through the method of adspy!

Benjamin Moore Facebook ad Introduction by ad spy method

“Benjamin Moore” introduction:At Benjamin Moore, we are proudly particular. We believe in always doing it right. We know details matter. And we always aim for perfection. That’s how we make paint like no other. #BenjaminMoore #ProudlyParticular

“Benjamin Moore” Facebook ads last run:2020-02-17 07:32:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Benjamin Moore” ads data to help “Benjamin Moore” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Benjamin Moore”. In this report, we analyze in detail the best ad cases of “Benjamin Moore”.

Benjamin Moore Top3 Ads Case Study:

Advertisers Benjamin Moore Benjamin Moore Benjamin Moore
Ad title Fine Homebuilding Pro Paint Awards We've Got The Blues Upgrade Your Home's Exterior
Ad text The 2nd annual Fine Homebuilding ProPaint Awards are here to celebrate the hard work of painters ... Serenity, tranquility and calm. Ocean, sea and sky. Shades of blue are synonymous with design dep... A neutral, yet sophisticated hue like Sag Harbor Gray HC-95, in Regal® Select Exterior, pairs bea...
Ad format Image Carousel Image
Categories other Home Decor Home Decor
Duration 1 days 1 days 1 days
Like 34 46 0

Benjamin Moore Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Benjamin Moore” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Benjamin Moore” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Benjamin Moore” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fine Homebuilding Pro Paint Awards We've Got The Blues Upgrade Your Home's Exterior
Ad text  The 2nd annual Fine Homebuilding ProPaint Awards are here to celebrate the hard work of painters ...  Serenity, tranquility and calm. Ocean, sea and sky. Shades of blue are synonymous with design dep...  A neutral, yet sophisticated hue like Sag Harbor Gray HC-95, in Regal® Select Exterior, pairs bea...
Ad type  other  other  other
Ad word count 278  695  504

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Benjamin Moore”, the text type used is other to obtain the best ad performance. “Benjamin Moore” can use this copy style more. On the other hand, “Benjamin Moore” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Benjamin Moore” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Benjamin Moore” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Benjamin Moore” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Benjamin Moore” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Benjamin Moore” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Benjamin Moore”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Benjamin Moore” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Benjamin Moore” ad case study report

If you want to check the best ad case study of other advertisers related to “Benjamin Moore”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Benjamin Moore”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.