Award-winning Case Study For Beauty Bulletin By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Beauty Bulletin”, or large enterprises, they have established a Facebook page for advertising and promotion. “Beauty Bulletin” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Beauty Bulletin” through the method of adspy!

Beauty Bulletin Facebook ad Introduction by ad spy method

“Beauty Bulletin” introduction:Your Experience, Your Conversation

“Beauty Bulletin” Facebook ads last run:2020-02-17 05:00:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Beauty Bulletin” ads data to help “Beauty Bulletin” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Beauty Bulletin”. In this report, we analyze in detail the best ad cases of “Beauty Bulletin”.

Beauty Bulletin Top3 Ads Case Study:

Advertisers Beauty Bulletin Beauty Bulletin Beauty Bulletin
Ad title Beauty Bulletin Beauty Bulletin Beauty Bulletin
Ad text Calling all Hair-Colour Queens! Meet your hair’s new BFF: Schwarzkopf’s Palette Deluxe #TurnColo... Finally, skincare that understands dry skin. Bio-Oil Dry Skin Gel formulated with 100% active ing... Don’t make your skin wait any longer! Bio-Oil Dry Skin Gel is 100% active, which means that it co...
Ad format Carousel Carousel Carousel
Categories News & Media Website News & Media Website News & Media Website
Duration 1 days 1 days 1 days
Like 7 3 2

Beauty Bulletin Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Beauty Bulletin” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Beauty Bulletin” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Beauty Bulletin” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Beauty Bulletin Beauty Bulletin Beauty Bulletin
Ad text  Calling all Hair-Colour Queens! Meet your hair’s new BFF: Schwarzkopf’s Palette Deluxe #TurnColo...  Finally, skincare that understands dry skin. Bio-Oil Dry Skin Gel formulated with 100% active ing...  Don’t make your skin wait any longer! Bio-Oil Dry Skin Gel is 100% active, which means that it co...
Ad type  other  other  other
Ad word count 109  154  158

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Beauty Bulletin”, the text type used is other to obtain the best ad performance. “Beauty Bulletin” can use this copy style more. On the other hand, “Beauty Bulletin” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Beauty Bulletin” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Beauty Bulletin” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Beauty Bulletin” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Beauty Bulletin” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Beauty Bulletin” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Beauty Bulletin”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Beauty Bulletin” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Beauty Bulletin” ad case study report

If you want to check the best ad case study of other advertisers related to “Beauty Bulletin”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Beauty Bulletin”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.