Award-winning Case Study For BBC News Brasil By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BBC News Brasil”, or large enterprises, they have established a Facebook page for advertising and promotion. “BBC News Brasil” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BBC News Brasil” through the method of adspy!

BBC News Brasil Facebook ad Introduction by ad spy method

“BBC News Brasil” introduction:Esta é a página oficial da BBC Brasil (www.bbcbrasil.com) no Facebook. Curta para acompanhar reportagens sobre o Brasil e o mundo e participe do debate!

“BBC News Brasil” Facebook ads last run:2020-02-21 20:40:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BBC News Brasil” ads data to help “BBC News Brasil” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BBC News Brasil”. In this report, we analyze in detail the best ad cases of “BBC News Brasil”.

BBC News Brasil Top3 Ads Case Study:

 1st2nd3rd
Advertisers BBC News Brasil BBC News Brasil BBC News Brasil
Ad title O cadeirante que entrega comidas por aplicativos na avenida Paulista Como apps de entrega estão levando pequenos restaurantes à falência Os comissários da Varig que 'contrabandeavam' remédios para ajudar pacientes com Aids
Ad text "Nem tudo é fácil, eu sei. Mas o carinho e a atenção que recebo me ajudam muito a continuar", diz... Após levantar US$ 500 milhões, maior aplicativo de entrega de comida do país investe em promoções... No final dos anos 1980, os funcionários da companhia aérea, que faliu em 2006, criaram uma 'rede ...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 2842 423 699

BBC News Brasil Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BBC News Brasil” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BBC News Brasil” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BBC News Brasil” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title O cadeirante que entrega comidas por aplicativos na avenida Paulista Como apps de entrega estão levando pequenos restaurantes à falência Os comissários da Varig que 'contrabandeavam' remédios para ajudar pacientes com Aids
Ad text  "Nem tudo é fácil, eu sei. Mas o carinho e a atenção que recebo me ajudam muito a continuar", diz...  Após levantar US$ 500 milhões, maior aplicativo de entrega de comida do país investe em promoções...  No final dos anos 1980, os funcionários da companhia aérea, que faliu em 2006, criaram uma 'rede ...
Ad type  other  other  other
Ad word count 115  166  201

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BBC News Brasil”, the text type used is other to obtain the best ad performance. “BBC News Brasil” can use this copy style more. On the other hand, “BBC News Brasil” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BBC News Brasil” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BBC News Brasil” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “BBC News Brasil” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BBC News Brasil” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BBC News Brasil” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BBC News Brasil”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“BBC News Brasil” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BBC News Brasil” ad case study report

If you want to check the best ad case study of other advertisers related to “BBC News Brasil”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BBC News Brasil”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.