Award-winning Case Study For BBC Earth By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BBC Earth”, or large enterprises, they have established a Facebook page for advertising and promotion. “BBC Earth” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BBC Earth” through the method of adspy!

BBC Earth Facebook ad Introduction by ad spy method

“BBC Earth” introduction:Our world is an amazing place full of stories, beauty and natural wonder. This is a page from BBC Studios, who help fund new BBC programmes. Become a member of our fan panel and share your views http://tinyurl.com/FBBBCEarth

“BBC Earth” Facebook ads last run:2020-02-11 03:22:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BBC Earth” ads data to help “BBC Earth” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BBC Earth”. In this report, we analyze in detail the best ad cases of “BBC Earth”.

BBC Earth Top3 Ads Case Study:

 1st2nd3rd
Advertisers BBC Earth BBC Earth BBC Earth
Ad title BBC Earth Earth's Greatest Spectacles – Walrus Siesta Animals Behaving Badly: The world's cutest thief
Ad text It’s survival of the fittest. Winter in the Alps can last up to 8 months, with temperatures as l... Life goals updated #BeTheWalrus BBC Four The pika has got to be the world's cutest thief! #AnimalsBehavingBadly
CTA type LEARN_MORE N/A N/A
Ad format Image Video Video
Categories other other other
Duration 1 days 1 days 4 days
Like 28586 5596 19794

BBC Earth Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BBC Earth” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BBC Earth” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BBC Earth” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title BBC Earth Earth's Greatest Spectacles – Walrus Siesta Animals Behaving Badly: The world's cutest thief
Ad text  It’s survival of the fittest. Winter in the Alps can last up to 8 months, with temperatures as l...  Life goals updated #BeTheWalrus BBC Four  The pika has got to be the world's cutest thief! #AnimalsBehavingBadly
Ad type  other  other  other
Ad word count 250  41  72

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BBC Earth”, the text type used is other to obtain the best ad performance. “BBC Earth” can use this copy style more. On the other hand, “BBC Earth” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BBC Earth” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BBC Earth” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “BBC Earth” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BBC Earth” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BBC Earth” top 3 ads schedules are: 1 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BBC Earth”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“BBC Earth” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BBC Earth” ad case study report

If you want to check the best ad case study of other advertisers related to “BBC Earth”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BBC Earth”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.