Award-winning Case Study For Bayleys Real Estate By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bayleys Real Estate”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bayleys Real Estate” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bayleys Real Estate” through the method of adspy!

Bayleys Real Estate Facebook ad Introduction by ad spy method

“Bayleys Real Estate” introduction:Bayleys is New Zealand's largest full-service, locally owned real estate company.

“Bayleys Real Estate” Facebook ads last run:2020-02-17 06:16:26

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bayleys Real Estate” ads data to help “Bayleys Real Estate” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bayleys Real Estate”. In this report, we analyze in detail the best ad cases of “Bayleys Real Estate”.

Bayleys Real Estate Top3 Ads Case Study:

Advertisers Bayleys Real Estate Bayleys Real Estate Bayleys Real Estate
Ad title P2/22 Hallenstein Street, Queenstown, Queenstown Lakes, OTAGO 9300, NZ 29 Oregon Drive, Kelvin Heights, Queenstown Lakes, OTAGO 9300, NZ 838 Tirau Road, Cambridge, Waipa, WAIKATO 3494, NZ
Ad text Penthouse positioned perfectly Living large in Kelvin Heights Where memories are made
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 0 1 1

Bayleys Real Estate Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bayleys Real Estate” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bayleys Real Estate” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bayleys Real Estate” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title P2/22 Hallenstein Street, Queenstown, Queenstown Lakes, OTAGO 9300, NZ 29 Oregon Drive, Kelvin Heights, Queenstown Lakes, OTAGO 9300, NZ 838 Tirau Road, Cambridge, Waipa, WAIKATO 3494, NZ
Ad text  Penthouse positioned perfectly  Living large in Kelvin Heights  Where memories are made
Ad type  other  other  other
Ad word count 30  30  23

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bayleys Real Estate”, the text type used is other to obtain the best ad performance. “Bayleys Real Estate” can use this copy style more. On the other hand, “Bayleys Real Estate” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bayleys Real Estate” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bayleys Real Estate” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Bayleys Real Estate” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bayleys Real Estate” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bayleys Real Estate” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bayleys Real Estate”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Bayleys Real Estate” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bayleys Real Estate” ad case study report

If you want to check the best ad case study of other advertisers related to “Bayleys Real Estate”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bayleys Real Estate”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.