Award-winning Case Study For Bard Optical By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bard Optical”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bard Optical” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bard Optical” through the method of adspy!

Bard Optical Facebook ad Introduction by ad spy method

“Bard Optical” introduction:Visit our website to find a Bard Optical near you! We have 21 locations to better serve the central Illinois community - proud to provide you vision care excellence for over 75 years.

“Bard Optical” Facebook ads last run:2020-02-21 10:08:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bard Optical” ads data to help “Bard Optical” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bard Optical”. In this report, we analyze in detail the best ad cases of “Bard Optical”.

Bard Optical Top3 Ads Case Study:

Advertisers Bard Optical Bard Optical Bard Optical
Ad title Special Offer Special Offer N/A
Ad text Back to school savings are in full swing at Bard Optical! Take 50% off your second pair now throu... New wearers can save up to $200 on an annual supply of Alcon contacts! Learn more about our speci... N/A
Ad format Image Image N/A
Categories N/A N/A other
Duration 26 days 3 days N/A
Like 2 5 N/A

Bard Optical Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bard Optical” top 3 ads are: Image,Image, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bard Optical” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bard Optical” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Special Offer Special Offer N/A
Ad text  Back to school savings are in full swing at Bard Optical! Take 50% off your second pair now throu...  New wearers can save up to $200 on an annual supply of Alcon contacts! Learn more about our speci...  N/A
Ad type  other  other  other
Ad word count 121  107  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bard Optical”, the text type used is other to obtain the best ad performance. “Bard Optical” can use this copy style more. On the other hand, “Bard Optical” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bard Optical” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bard Optical” are:DOWNLOAD,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “Bard Optical” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bard Optical” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bard Optical” top 3 ads schedules are: 26 days,3 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bard Optical”‘s top 1 ad duration is 26 days. Every advertisement has a life cycle.
“Bard Optical” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bard Optical” ad case study report

If you want to check the best ad case study of other advertisers related to “Bard Optical”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bard Optical”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.