Award-winning Case Study For Barceló Hotels & Resorts By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Barceló Hotels & Resorts”, or large enterprises, they have established a Facebook page for advertising and promotion. “Barceló Hotels & Resorts” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Barceló Hotels & Resorts” through the method of adspy!

Barceló Hotels & Resorts Facebook ad Introduction by ad spy method

“Barceló Hotels & Resorts” introduction:Somos Barceló, hoteleros y orgullosos de serlo. Desde hace más de 2 generaciones tenemos el privilegio de aportar nuestra vocación de servicio a nuestros huéspedes, siempre con una actitud abierta, cercana y lejos de pretenciosa.

“Barceló Hotels & Resorts” Facebook ads last run:2020-02-17 09:24:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Barceló Hotels & Resorts” ads data to help “Barceló Hotels & Resorts” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Barceló Hotels & Resorts”. In this report, we analyze in detail the best ad cases of “Barceló Hotels & Resorts”.

Barceló Hotels & Resorts Top3 Ads Case Study:

Advertisers Barceló Hotels & Resorts Barceló Hotels & Resorts Barceló Hotels & Resorts
Ad title Barceló Hotels & Resorts 10% DTO extra ➡Código P20LOVE10 Até 60% de desconto!
Ad text En Barceló Punta Umbría Beach Resort nos hemos propuesto que “disfrutar” deje de ser una palabra ... Eres mi like favorito! Hoteles que enamoran Reserva ahora! Já estão aqui os saldos! Aproveite e reserve as suas próximas férias
Ad format Carousel Image Image
Categories other other other
Duration 2 days 1 days 1 days
Like 43 9 38

Barceló Hotels & Resorts Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Barceló Hotels & Resorts” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Barceló Hotels & Resorts” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Barceló Hotels & Resorts” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Barceló Hotels & Resorts 10% DTO extra ➡Código P20LOVE10 Até 60% de desconto!
Ad text  En Barceló Punta Umbría Beach Resort nos hemos propuesto que “disfrutar” deje de ser una palabra ...  Eres mi like favorito! Hoteles que enamoran Reserva ahora!  Já estão aqui os saldos! Aproveite e reserve as suas próximas férias
Ad type  other  other  other
Ad word count 352  59  68

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Barceló Hotels & Resorts”, the text type used is other to obtain the best ad performance. “Barceló Hotels & Resorts” can use this copy style more. On the other hand, “Barceló Hotels & Resorts” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Barceló Hotels & Resorts” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Barceló Hotels & Resorts” are:LEARN_MORE,BOOK_TRAVEL,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Barceló Hotels & Resorts” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Barceló Hotels & Resorts” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Barceló Hotels & Resorts” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Barceló Hotels & Resorts”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Barceló Hotels & Resorts” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Barceló Hotels & Resorts” ad case study report

If you want to check the best ad case study of other advertisers related to “Barceló Hotels & Resorts”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Barceló Hotels & Resorts”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.