Award-winning Case Study For Barbican Centre By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Barbican Centre”, or large enterprises, they have established a Facebook page for advertising and promotion. “Barbican Centre” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Barbican Centre” through the method of adspy!

Barbican Centre Facebook ad Introduction by ad spy method

“Barbican Centre” introduction:Pushing the boundaries of theatre, dance, film, music and visual art, at the heart of the City - welcome to the Barbican Centre. Explore our programme: www.barbican.org.uk or call box office: 020 7638 8891

“Barbican Centre” Facebook ads last run:2020-02-17 07:48:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Barbican Centre” ads data to help “Barbican Centre” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Barbican Centre”. In this report, we analyze in detail the best ad cases of “Barbican Centre”.

Barbican Centre Top3 Ads Case Study:

 1st2nd3rd
Advertisers Barbican Centre Barbican Centre Barbican Centre
Ad title London International Animation Festival Robert Henke: CBM 8032 AV AI: More than Human closes 26 Aug
Ad text Enjoy the UK’s largest animation festival from 29 Nov to 8 Dec A retro-futuristic audio-visual spectacle on original 80s commodore computers. Don’t miss your opportunity to glimpse into the future
CTA type BOOK_TRAVEL EVENT_RSVP BOOK_TRAVEL
Ad format Video Image Image
Categories other other other
Duration 1 days 1 days 4 days
Like 103 35 32

Barbican Centre Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Barbican Centre” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Barbican Centre” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Barbican Centre” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title London International Animation Festival Robert Henke: CBM 8032 AV AI: More than Human closes 26 Aug
Ad text  Enjoy the UK’s largest animation festival from 29 Nov to 8 Dec  A retro-futuristic audio-visual spectacle on original 80s commodore computers.  Don’t miss your opportunity to glimpse into the future
Ad type  other  other  other
Ad word count 62  78  54

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Barbican Centre”, the text type used is other to obtain the best ad performance. “Barbican Centre” can use this copy style more. On the other hand, “Barbican Centre” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Barbican Centre” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Barbican Centre” are:BOOK_TRAVEL,EVENT_RSVP,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Barbican Centre” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Barbican Centre” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Barbican Centre” top 3 ads schedules are: 1 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Barbican Centre”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Barbican Centre” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Barbican Centre” ad case study report

If you want to check the best ad case study of other advertisers related to “Barbican Centre”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Barbican Centre”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.