Award-winning Case Study For Bank Mandiri By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bank Mandiri”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bank Mandiri” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bank Mandiri” through the method of adspy!

Bank Mandiri Facebook ad Introduction by ad spy method

“Bank Mandiri” introduction:This is official fan page for Bank Mandiri, the largest bank in Indonesia in term of assets, loans and deposits

“Bank Mandiri” Facebook ads last run:2020-02-20 20:52:43

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bank Mandiri” ads data to help “Bank Mandiri” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bank Mandiri”. In this report, we analyze in detail the best ad cases of “Bank Mandiri”.

Bank Mandiri Top3 Ads Case Study:

 1st2nd3rd
Advertisers Bank Mandiri Bank Mandiri Bank Mandiri
Ad title Bank Mandiri #mudahbeneran | mandiri online | top up e-money uss downtown market 2019 surabaya
Ad text Daftar #mandirionline banyak untungnya loh Sahabat. Selain membantu kelancaran transaksi sehari-h... Pakai #mandirionline untuk cek saldo dan top up #mandiriemoney jadi mudah beneran loh. Segera buk... Sahabat, datang yuk ke Galaxy Mall Surabaya tanggal 21 & 22 Desember 2019. Akan ada event USS Dow...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 1730 351 720

Bank Mandiri Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bank Mandiri” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bank Mandiri” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bank Mandiri” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Bank Mandiri #mudahbeneran | mandiri online | top up e-money uss downtown market 2019 surabaya
Ad text  Daftar #mandirionline banyak untungnya loh Sahabat. Selain membantu kelancaran transaksi sehari-h...  Pakai #mandirionline untuk cek saldo dan top up #mandiriemoney jadi mudah beneran loh. Segera buk...  Sahabat, datang yuk ke Galaxy Mall Surabaya tanggal 21 & 22 Desember 2019. Akan ada event USS Dow...
Ad type  other  other  other
Ad word count 241  259  347

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bank Mandiri”, the text type used is other to obtain the best ad performance. “Bank Mandiri” can use this copy style more. On the other hand, “Bank Mandiri” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bank Mandiri” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bank Mandiri” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Bank Mandiri” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bank Mandiri” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bank Mandiri” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bank Mandiri”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Bank Mandiri” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bank Mandiri” ad case study report

If you want to check the best ad case study of other advertisers related to “Bank Mandiri”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bank Mandiri”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.