Award-winning Case Study For Banfield Pet Hospital By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Banfield Pet Hospital”, or large enterprises, they have established a Facebook page for advertising and promotion. “Banfield Pet Hospital” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Banfield Pet Hospital” through the method of adspy!

Banfield Pet Hospital Facebook ad Introduction by ad spy method

“Banfield Pet Hospital” introduction:From super empathy to super senses to super agility, every pet has what it takes to be super. And every pet superpowers us. That’s the #PowerOfPets.

“Banfield Pet Hospital” Facebook ads last run:2020-02-17 05:24:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Banfield Pet Hospital” ads data to help “Banfield Pet Hospital” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Banfield Pet Hospital”. In this report, we analyze in detail the best ad cases of “Banfield Pet Hospital”.

Banfield Pet Hospital Top3 Ads Case Study:

 1st2nd3rd
Advertisers Banfield Pet Hospital Banfield Pet Hospital Banfield Pet Hospital
Ad title For the life of your pet, Banfield is here. Banfield Pet Hospital Banfield Pet Hospital
Ad text kitty bae #bsmitten #banfieldhere #bhere Book your free exam today! Banfield Pet Hospital offers convenient locations & quality service to... Help keep your pets healthy with a visit to your local Banfield Pet Hospital. Book today for your...
CTA type LEARN_MORE BOOK_TRAVEL BOOK_TRAVEL
Ad format Image Carousel Carousel
Categories other other other
Duration 1 days 1 days 3 days
Like 7 18 11

Banfield Pet Hospital Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Banfield Pet Hospital” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Banfield Pet Hospital” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Banfield Pet Hospital” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title For the life of your pet, Banfield is here. Banfield Pet Hospital Banfield Pet Hospital
Ad text  kitty bae #bsmitten #banfieldhere #bhere  Book your free exam today! Banfield Pet Hospital offers convenient locations & quality service to...  Help keep your pets healthy with a visit to your local Banfield Pet Hospital. Book today for your...
Ad type  other  other  other
Ad word count 40  126  108

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Banfield Pet Hospital”, the text type used is other to obtain the best ad performance. “Banfield Pet Hospital” can use this copy style more. On the other hand, “Banfield Pet Hospital” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Banfield Pet Hospital” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Banfield Pet Hospital” are:LEARN_MORE,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Banfield Pet Hospital” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Banfield Pet Hospital” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Banfield Pet Hospital” top 3 ads schedules are: 1 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Banfield Pet Hospital”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Banfield Pet Hospital” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Banfield Pet Hospital” ad case study report

If you want to check the best ad case study of other advertisers related to “Banfield Pet Hospital”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Banfield Pet Hospital”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.