Award-winning Case Study For Banco Falabella Colombia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Banco Falabella Colombia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Banco Falabella Colombia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Banco Falabella Colombia” through the method of adspy!

Banco Falabella Colombia Facebook ad Introduction by ad spy method

“Banco Falabella Colombia” introduction:Bienvenido a la cuenta oficial de Banco Falabella Colombia ¡Hablamos mirándote a los ojos!

“Banco Falabella Colombia” Facebook ads last run:2020-01-24 18:25:06

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Banco Falabella Colombia” ads data to help “Banco Falabella Colombia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Banco Falabella Colombia”. In this report, we analyze in detail the best ad cases of “Banco Falabella Colombia”.

Banco Falabella Colombia Top3 Ads Case Study:

Advertisers Banco Falabella Colombia Banco Falabella Colombia Banco Falabella Colombia
Ad title Dos noches perfectas Duplica tus CMR Puntos Banco Falabella Colombia
Ad text ¡LLegó CMR Nights! Aprovecha miles de oportunidades únicas en dos noches perfectas ¡Vamos x CMR Puntos! aprovecha doble acumulación en Tiendas Homecenter. Del 13 al 20 de diciembre... ¡Es hora de cambiar tu Cuenta! Solicita ya la Cuenta de Ahorros Costo $0 que NO TE COBRA CUOTA DE...
Ad format Video Image Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 107 99 174

Banco Falabella Colombia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Banco Falabella Colombia” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Banco Falabella Colombia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Banco Falabella Colombia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dos noches perfectas Duplica tus CMR Puntos Banco Falabella Colombia
Ad text  ¡LLegó CMR Nights! Aprovecha miles de oportunidades únicas en dos noches perfectas  ¡Vamos x CMR Puntos! aprovecha doble acumulación en Tiendas Homecenter. Del 13 al 20 de diciembre...  ¡Es hora de cambiar tu Cuenta! Solicita ya la Cuenta de Ahorros Costo $0 que NO TE COBRA CUOTA DE...
Ad type  other  other  other
Ad word count 82  105  104

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Banco Falabella Colombia”, the text type used is other to obtain the best ad performance. “Banco Falabella Colombia” can use this copy style more. On the other hand, “Banco Falabella Colombia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Banco Falabella Colombia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Banco Falabella Colombia” are:LEARN_MORE,WATCH_MORE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Banco Falabella Colombia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Banco Falabella Colombia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Banco Falabella Colombia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Banco Falabella Colombia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Banco Falabella Colombia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Banco Falabella Colombia” ad case study report

If you want to check the best ad case study of other advertisers related to “Banco Falabella Colombia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Banco Falabella Colombia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.