Award-winning Case Study For Backcountry Gear By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Backcountry Gear”, or large enterprises, they have established a Facebook page for advertising and promotion. “Backcountry Gear” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Backcountry Gear” through the method of adspy!

Backcountry Gear Facebook ad Introduction by ad spy method

“Backcountry Gear” introduction:Specialty equipment for mountaineering, hiking, backpacking, skiing, camping, climbing, and backcountry use.

“Backcountry Gear” Facebook ads last run:2020-02-14 09:33:07

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Backcountry Gear” ads data to help “Backcountry Gear” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Backcountry Gear”. In this report, we analyze in detail the best ad cases of “Backcountry Gear”.

Backcountry Gear Top3 Ads Case Study:

Advertisers Backcountry Gear Backcountry Gear Backcountry Gear
Ad title Mountain Hardwear Backcountry Gear Osprey
Ad text Stay warm this winter with Mountain Hardwear. Specialty equipment for mountaineering, hiking, backpacking, skiing, camping, climbing, and backc... Time to get packing! Save up to 30% on Osprey Clearance Packs.
Ad format Image Image Image
Categories Sports & Recreation Sports & Recreation Sports & Recreation
Duration 190 days 279 days 279 days
Like 0 13 1

Backcountry Gear Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Backcountry Gear” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Backcountry Gear” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Backcountry Gear” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mountain Hardwear Backcountry Gear Osprey
Ad text  Stay warm this winter with Mountain Hardwear.  Specialty equipment for mountaineering, hiking, backpacking, skiing, camping, climbing, and backc...  Time to get packing! Save up to 30% on Osprey Clearance Packs.
Ad type  other  other  other
Ad word count 45  108  62

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Backcountry Gear”, the text type used is other to obtain the best ad performance. “Backcountry Gear” can use this copy style more. On the other hand, “Backcountry Gear” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Backcountry Gear” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Backcountry Gear” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Backcountry Gear” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Backcountry Gear” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Backcountry Gear” top 3 ads schedules are: 190 days,279 days, and 279 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Backcountry Gear”‘s top 1 ad duration is 190 days. Every advertisement has a life cycle.
“Backcountry Gear” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Backcountry Gear” ad case study report

If you want to check the best ad case study of other advertisers related to “Backcountry Gear”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Backcountry Gear”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.