Award-winning Case Study For Back Market By Adspy - BigSpy


Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "Back Market", or large enterprises, they have established a Facebook page for advertising and promotion. "Back Market" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "Back Market" through the method of adspy!You can check for more information on our website tiktok ads spy.

Back Market Facebook ad Introduction by ad spy method

"Back Market" introduction:Back Market: el (súper) mercado de productos electrónicos reacondicionados

"Back Market" Facebook ads last run:2020-02-17 08:04:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on pinterest ads.

BigSpy tracks and analyzes "Back Market" ads data to help "Back Market" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "free native ads spy tool" "clothing advertisement articles".

Now BigSpy generates an ad report for "Back Market". In this report, we analyze in detail the best ad cases of "Back Market".

Back Market Top3 Ads Case Study:

Advertisers Back Market Back Market Back Market
Ad title iPhone 5C 16 Gb Rosa Libre ¡Hasta un 70% de descuento! Robot Aspirador Irobot Roomba 650
Ad text Reconocerás los iPhone 5C 16 Gb Rosa Libre, pero no su precio. Hasta agotar existencias. Con 2...  Lo mejor para tu bolsillo y para el planeta.  ¡Robot Aspirador Irobot Roomba 650 desde €399! Con 2 años de garantía.
Ad format Carousel Image Carousel
Categories other other other
Duration 1 days 20 days 1 days
Like 0 202 0

Back Market Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "Back Market" top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"Back Market" likes to use Carousel ads as material. In fact, Facebook's creatives determine the user's first sense. "Back Market" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title iPhone 5C 16 Gb Rosa Libre ¡Hasta un 70% de descuento! Robot Aspirador Irobot Roomba 650
Ad text  Reconocerás los iPhone 5C 16 Gb Rosa Libre, pero no su precio. Hasta agotar existencias. Con 2...   Lo mejor para tu bolsillo y para el planeta.   ¡Robot Aspirador Irobot Roomba 650 desde €399! Con 2 años de garantía.
Ad type  other  other  other
Ad word count 117  45  76

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "Back Market", the text type used is other to obtain the best ad performance. "Back Market" can use this copy style more. On the other hand, "Back Market" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "Back Market" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check lazada seller.

3. Type of CTA case study:

The types of CTA used by "Back Market" are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help "Back Market" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "Back Market" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check amazon bsr tool.

4. Ad schedule case study:

When doing Facebook ad marketing, "Back Market" top 3 ads schedules are: 1 days,20 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "Back Market"'s top 1 ad duration is 1 days. Every advertisement has a life cycle.
"Back Market" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “automizely competitor“ ”facebook ads specialist skills“.

Related "Back Market" ad case study report

If you want to check the best ad case study of other advertisers related to "Back Market", you can click the name below to view the related report.

Finally, the above is the ad spy and case study for "Back Market". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.