Award-winning Case Study For AXE Thailand By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “AXE Thailand”, or large enterprises, they have established a Facebook page for advertising and promotion. “AXE Thailand” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “AXE Thailand” through the method of adspy!

AXE Thailand Facebook ad Introduction by ad spy method

“AXE Thailand” introduction:AXE หอม....พร้อมทุกโอกาส

“AXE Thailand” Facebook ads last run:2020-02-17 07:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “AXE Thailand” ads data to help “AXE Thailand” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “AXE Thailand”. In this report, we analyze in detail the best ad cases of “AXE Thailand”.

AXE Thailand Top3 Ads Case Study:

Advertisers AXE Thailand AXE Thailand AXE Thailand
Ad title ไอเท็มใหม่ที่ชายไทยต้องมีติดตัว หอมเท่เหมือนเดิม เพิ่มเติมคือพกติดตัวได้ทุกที่ AXE CITIES หอมเท่ด้วยสไตล์ของ 4 เมืองดัง
Ad text ใหม่! AXE น้ำหอมขนาดพกพา พกความเท่ติดตัว พร้อมเติมความหอมได้มากถึง 250 ครั้ง #AXETICKET ใหม่! AXE น้ำหอมขนาดพกพา เติมความหอมได้มากถึง 250 ครั้ง #AXETICKET จับความหอมเท่จากทุกมุมโลกมาใส่ขวดให้คุณได้ลอง ใหม่ AXE CITIES 4 กลิ่น 4 สไตล์ แบบ Limited Edition...
Ad format Video Video Video
Categories other other other
Duration 48 days 17 days 16 days
Like 34619 23932 16004

AXE Thailand Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “AXE Thailand” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“AXE Thailand” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “AXE Thailand” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ไอเท็มใหม่ที่ชายไทยต้องมีติดตัว หอมเท่เหมือนเดิม เพิ่มเติมคือพกติดตัวได้ทุกที่ AXE CITIES หอมเท่ด้วยสไตล์ของ 4 เมืองดัง
Ad text  ใหม่! AXE น้ำหอมขนาดพกพา พกความเท่ติดตัว พร้อมเติมความหอมได้มากถึง 250 ครั้ง #AXETICKET  ใหม่! AXE น้ำหอมขนาดพกพา เติมความหอมได้มากถึง 250 ครั้ง #AXETICKET  จับความหอมเท่จากทุกมุมโลกมาใส่ขวดให้คุณได้ลอง ใหม่ AXE CITIES 4 กลิ่น 4 สไตล์ แบบ Limited Edition...
Ad type  other  other  other
Ad word count 87  66  146

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “AXE Thailand”, the text type used is other to obtain the best ad performance. “AXE Thailand” can use this copy style more. On the other hand, “AXE Thailand” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “AXE Thailand” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “AXE Thailand” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “AXE Thailand” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “AXE Thailand” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “AXE Thailand” top 3 ads schedules are: 48 days,17 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “AXE Thailand”‘s top 1 ad duration is 48 days. Every advertisement has a life cycle.
“AXE Thailand” should put ads in the best time period, so that ads get the most value in a limited time.

Related “AXE Thailand” ad case study report

If you want to check the best ad case study of other advertisers related to “AXE Thailand”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “AXE Thailand”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.