Award-winning Case Study For AXE South Africa By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “AXE South Africa”, or large enterprises, they have established a Facebook page for advertising and promotion. “AXE South Africa” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “AXE South Africa” through the method of adspy!

AXE South Africa Facebook ad Introduction by ad spy method

“AXE South Africa” introduction:AXE helps guys look, smell and feel their best on the outside and now we’re paying closer attention to the inside, the part that counts the most, YOU.

“AXE South Africa” Facebook ads last run:2020-02-17 06:16:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “AXE South Africa” ads data to help “AXE South Africa” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “AXE South Africa”. In this report, we analyze in detail the best ad cases of “AXE South Africa”.

AXE South Africa Top3 Ads Case Study:

Advertisers AXE South Africa AXE South Africa AXE South Africa
Ad title #AXEBringTheChill AXE South Africa AXE Dark Temptation
Ad text WARNING! Winter just got an extension… say hello to NEW AXE Ice Chill with Frozen Mint and a citr... This is September Arts. He's living the chilled side of life knowing nothing can top the smell of... Here’s a little secret… Everybody loves chocolate. Don’t feel guilty, give in to AXE Dark Temptat...
CTA type N/A N/A N/A
Ad format Video Image Video
Categories other other other
Duration 1 days 3 days 1 days
Like 1550 1010 1703

AXE South Africa Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “AXE South Africa” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“AXE South Africa” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “AXE South Africa” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title #AXEBringTheChill AXE South Africa AXE Dark Temptation
Ad text  WARNING! Winter just got an extension… say hello to NEW AXE Ice Chill with Frozen Mint and a citr...  This is September Arts. He's living the chilled side of life knowing nothing can top the smell of...  Here’s a little secret… Everybody loves chocolate. Don’t feel guilty, give in to AXE Dark Temptat...
Ad type  other  other  other
Ad word count 192  268  159

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “AXE South Africa”, the text type used is other to obtain the best ad performance. “AXE South Africa” can use this copy style more. On the other hand, “AXE South Africa” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “AXE South Africa” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “AXE South Africa” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “AXE South Africa” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “AXE South Africa” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “AXE South Africa” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “AXE South Africa”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“AXE South Africa” should put ads in the best time period, so that ads get the most value in a limited time.

Related “AXE South Africa” ad case study report

If you want to check the best ad case study of other advertisers related to “AXE South Africa”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “AXE South Africa”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.