Award-winning Case Study For AXA 安盛 - Hong Kong By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “AXA 安盛 - Hong Kong”, or large enterprises, they have established a Facebook page for advertising and promotion. “AXA 安盛 - Hong Kong” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “AXA 安盛 - Hong Kong” through the method of adspy!

AXA 安盛 - Hong Kong Facebook ad Introduction by ad spy method

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“AXA 安盛 - Hong Kong” Facebook ads last run:2020-02-17 04:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “AXA 安盛 - Hong Kong” ads data to help “AXA 安盛 - Hong Kong” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “AXA 安盛 - Hong Kong”. In this report, we analyze in detail the best ad cases of “AXA 安盛 - Hong Kong”.

AXA 安盛 - Hong Kong Top3 Ads Case Study:

 1st2nd3rd
Advertisers AXA 安盛 - Hong Kong AXA 安盛 - Hong Kong AXA 安盛 - Hong Kong
Ad title 玩遊戲!隨時贏雙人來回英國機票+利物浦球賽入場券!立即參加! 玩遊戲!隨時贏雙人來回英國機票+利物浦球賽入場券!立即參加! 玩遊戲!隨時贏雙人來回英國機票+利物浦球賽入場券!立即參加!
Ad text 身為球迷嘅你,點可以錯過呢個親身飛去支持球隊嘅機會?! 而家只要答啱問題同分享你嘅「Know You Can」故事,就有機會贏到✈️雙人來回英國機票、⚽️利物浦對車路士球賽入場門票2張同⚽️利... 成功,在於常備不懈。 AXA安盛-利物浦球隊之官方主要夥伴及訓練服合作夥伴。 #KnowYouCan -------------------------------- 立即參加遊戲,有機會親... 身為球迷嘅你,點可以錯過呢個親身飛去支持球隊嘅機會?! 而家只要答啱問題同分享你嘅「Know You Can」故事,就有機會贏到✈️雙人來回英國機票、⚽️利物浦對車路士球賽入場門票2張同⚽️利...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Video Image
Categories other other other
Duration 2 days 2 days 1 days
Like 24 46 75

AXA 安盛 - Hong Kong Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “AXA 安盛 - Hong Kong” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“AXA 安盛 - Hong Kong” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “AXA 安盛 - Hong Kong” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 玩遊戲!隨時贏雙人來回英國機票+利物浦球賽入場券!立即參加! 玩遊戲!隨時贏雙人來回英國機票+利物浦球賽入場券!立即參加! 玩遊戲!隨時贏雙人來回英國機票+利物浦球賽入場券!立即參加!
Ad text  身為球迷嘅你,點可以錯過呢個親身飛去支持球隊嘅機會?! 而家只要答啱問題同分享你嘅「Know You Can」故事,就有機會贏到✈️雙人來回英國機票、⚽️利物浦對車路士球賽入場門票2張同⚽️利...  成功,在於常備不懈。 AXA安盛-利物浦球隊之官方主要夥伴及訓練服合作夥伴。 #KnowYouCan -------------------------------- 立即參加遊戲,有機會親...  身為球迷嘅你,點可以錯過呢個親身飛去支持球隊嘅機會?! 而家只要答啱問題同分享你嘅「Know You Can」故事,就有機會贏到✈️雙人來回英國機票、⚽️利物浦對車路士球賽入場門票2張同⚽️利...
Ad type  other  other  other
Ad word count 252  251  252

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “AXA 安盛 - Hong Kong”, the text type used is other to obtain the best ad performance. “AXA 安盛 - Hong Kong” can use this copy style more. On the other hand, “AXA 安盛 - Hong Kong” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “AXA 安盛 - Hong Kong” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “AXA 安盛 - Hong Kong” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “AXA 安盛 - Hong Kong” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “AXA 安盛 - Hong Kong” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “AXA 安盛 - Hong Kong” top 3 ads schedules are: 2 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “AXA 安盛 - Hong Kong”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“AXA 安盛 - Hong Kong” should put ads in the best time period, so that ads get the most value in a limited time.

Related “AXA 安盛 - Hong Kong” ad case study report

If you want to check the best ad case study of other advertisers related to “AXA 安盛 - Hong Kong”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “AXA 安盛 - Hong Kong”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.