Award-winning Case Study For Away Resorts By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Away Resorts”, or large enterprises, they have established a Facebook page for advertising and promotion. “Away Resorts” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Away Resorts” through the method of adspy!

Away Resorts Facebook ad Introduction by ad spy method

“Away Resorts” introduction:Away Resorts is a UK holiday park operator, with 6 parks in Lincolnshire, Isle of Wight, North Wales, Hampshire, Hayling Island & Essex. Each Away Resorts park make the most of its unique and beautiful surroundings and has its own individual appeal.

“Away Resorts” Facebook ads last run:2020-02-17 07:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Away Resorts” ads data to help “Away Resorts” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Away Resorts”. In this report, we analyze in detail the best ad cases of “Away Resorts”.

Away Resorts Top3 Ads Case Study:

Advertisers Away Resorts Away Resorts Away Resorts
Ad title Away Resorts Away Resorts Away Resorts
Ad text There's still time to find a last-minute all-action Easter getaway! We're talking taking on the l... There's still time to treat your taste buds to a last-minute food escape this Easter! Across mult... Join us for a last-minute Easter break dedicated to your four-legged friend! Choose where you sta...
Ad format Carousel Carousel Carousel
Categories Vacation Home Rental Vacation Home Rental Vacation Home Rental
Duration 9 days 5 days 9 days
Like 0 2 0

Away Resorts Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Away Resorts” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Away Resorts” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Away Resorts” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Away Resorts Away Resorts Away Resorts
Ad text  There's still time to find a last-minute all-action Easter getaway! We're talking taking on the l...  There's still time to treat your taste buds to a last-minute food escape this Easter! Across mult...  Join us for a last-minute Easter break dedicated to your four-legged friend! Choose where you sta...
Ad type  other  other  other
Ad word count 393  495  389

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Away Resorts”, the text type used is other to obtain the best ad performance. “Away Resorts” can use this copy style more. On the other hand, “Away Resorts” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Away Resorts” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Away Resorts” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Away Resorts” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Away Resorts” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Away Resorts” top 3 ads schedules are: 9 days,5 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Away Resorts”‘s top 1 ad duration is 9 days. Every advertisement has a life cycle.
“Away Resorts” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Away Resorts” ad case study report

If you want to check the best ad case study of other advertisers related to “Away Resorts”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Away Resorts”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.