Award-winning Case Study For Auto Chilango By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Auto Chilango”, or large enterprises, they have established a Facebook page for advertising and promotion. “Auto Chilango” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Auto Chilango” through the method of adspy!

Auto Chilango Facebook ad Introduction by ad spy method

“Auto Chilango” introduction:¡La app que todo automovilista del DF debe tener!

“Auto Chilango” Facebook ads last run:2020-02-25 01:13:52

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Auto Chilango” ads data to help “Auto Chilango” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Auto Chilango”. In this report, we analyze in detail the best ad cases of “Auto Chilango”.

Auto Chilango Top3 Ads Case Study:

Advertisers Auto Chilango Auto Chilango Auto Chilango
Ad title Auto Chilango Auto Chilango Auto Chilango
Ad text Auto Chilango es una app 100% mexicana,pensada para los conductores de la CDMX y EDOMEX, te ayuda... ¿Sabías que cada placa de la CDMX ahora tiene 10 puntos? ¿Cómo funciona, cuándo entra en vigor? ... Con nosotros puedes checar el Hoy No Circula y hasta contratar un seguro, todo lo que tenga que v...
Ad format Carousel Carousel Carousel
Categories Phone/Tablet Phone/Tablet Phone/Tablet
Duration 18 days 18 days 18 days
Like 0 12 0

Auto Chilango Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Auto Chilango” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Auto Chilango” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Auto Chilango” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Auto Chilango Auto Chilango Auto Chilango
Ad text  Auto Chilango es una app 100% mexicana,pensada para los conductores de la CDMX y EDOMEX, te ayuda...  ¿Sabías que cada placa de la CDMX ahora tiene 10 puntos? ¿Cómo funciona, cuándo entra en vigor? ...  Con nosotros puedes checar el Hoy No Circula y hasta contratar un seguro, todo lo que tenga que v...
Ad type  other  other  other
Ad word count 151  162  156

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Auto Chilango”, the text type used is other to obtain the best ad performance. “Auto Chilango” can use this copy style more. On the other hand, “Auto Chilango” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Auto Chilango” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Auto Chilango” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Auto Chilango” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Auto Chilango” top 3 ads schedules are: 18 days,18 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Auto Chilango”‘s top 1 ad duration is 18 days. Every advertisement has a life cycle.
“Auto Chilango” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Auto Chilango” ad case study report

If you want to check the best ad case study of other advertisers related to “Auto Chilango”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Auto Chilango”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.