Award-winning Case Study For Autism Speaks By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Autism Speaks”, or large enterprises, they have established a Facebook page for advertising and promotion. “Autism Speaks” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Autism Speaks” through the method of adspy!

Autism Speaks Facebook ad Introduction by ad spy method

“Autism Speaks” introduction:Visit us on the web at or follow us on Twitter at! Call the Autism Response team for help and resources: 888-AUTISM2.

“Autism Speaks” Facebook ads last run:2020-01-19 19:42:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Autism Speaks” ads data to help “Autism Speaks” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Autism Speaks”. In this report, we analyze in detail the best ad cases of “Autism Speaks”.

Autism Speaks Top3 Ads Case Study:

Advertisers Autism Speaks Autism Speaks Autism Speaks
Ad title Join the Autism Speaks Philadelphia Walk Here's How You Can Support People With Autism Join the Autism Speaks Philadelphia Walk
Ad text The Philadelphia Walk is on October 19, 2019 at Citizens Bank Park! Start your Walk team today! Take the Autism Speaks pledge. Together, we can increase understanding and acceptance of people w... The Philadelphia Walk is on October 19, 2019! Start your Walk team today!
Ad format Image Image Video
Categories other other other
Duration 7 days 8 days 2 days
Like 256 682 86

Autism Speaks Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Autism Speaks” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Autism Speaks” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Autism Speaks” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Join the Autism Speaks Philadelphia Walk Here's How You Can Support People With Autism Join the Autism Speaks Philadelphia Walk
Ad text  The Philadelphia Walk is on October 19, 2019 at Citizens Bank Park! Start your Walk team today!  Take the Autism Speaks pledge. Together, we can increase understanding and acceptance of people w...  The Philadelphia Walk is on October 19, 2019! Start your Walk team today!
Ad type  other  other  other
Ad word count 95  108  73

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Autism Speaks”, the text type used is other to obtain the best ad performance. “Autism Speaks” can use this copy style more. On the other hand, “Autism Speaks” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Autism Speaks” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Autism Speaks” are:SIGN_UP,LEARN_MORE,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Autism Speaks” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Autism Speaks” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Autism Speaks” top 3 ads schedules are: 7 days,8 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Autism Speaks”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“Autism Speaks” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Autism Speaks” ad case study report

If you want to check the best ad case study of other advertisers related to “Autism Speaks”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Autism Speaks”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.