Award-winning Case Study For Australis Cosmetics By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Australis Cosmetics”, or large enterprises, they have established a Facebook page for advertising and promotion. “Australis Cosmetics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Australis Cosmetics” through the method of adspy!

Australis Cosmetics Facebook ad Introduction by ad spy method

“Australis Cosmetics” introduction:Australis Cosmetics is 100% Australian owned & Cruelty Free.

“Australis Cosmetics” Facebook ads last run:2020-02-17 09:12:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Australis Cosmetics” ads data to help “Australis Cosmetics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Australis Cosmetics”. In this report, we analyze in detail the best ad cases of “Australis Cosmetics”.

Australis Cosmetics Top3 Ads Case Study:

 1st2nd3rd
Advertisers Australis Cosmetics Australis Cosmetics Australis Cosmetics
Ad title All the new you NEED! Tell us who your chosen mentor is to win! Tell us who your chosen mentor is to win!
Ad text To all you GRLBOSS fans! Grab the new LIMITED EDITION GRLBOSS Eyeshadow Palette and Illuminating ... These strong, motivated and independent women take charge in work and life and now they can help ... These strong, motivated and independent women take charge in work and life and now they can help ...
CTA type SHOP_NOW LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 23 days 1 days 19 days
Like 4 1 0

Australis Cosmetics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Australis Cosmetics” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Australis Cosmetics” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Australis Cosmetics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title All the new you NEED! Tell us who your chosen mentor is to win! Tell us who your chosen mentor is to win!
Ad text  To all you GRLBOSS fans! Grab the new LIMITED EDITION GRLBOSS Eyeshadow Palette and Illuminating ...  These strong, motivated and independent women take charge in work and life and now they can help ...  These strong, motivated and independent women take charge in work and life and now they can help ...
Ad type  other  other  other
Ad word count 221  140  108

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Australis Cosmetics”, the text type used is other to obtain the best ad performance. “Australis Cosmetics” can use this copy style more. On the other hand, “Australis Cosmetics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Australis Cosmetics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Australis Cosmetics” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Australis Cosmetics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Australis Cosmetics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Australis Cosmetics” top 3 ads schedules are: 23 days,1 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Australis Cosmetics”‘s top 1 ad duration is 23 days. Every advertisement has a life cycle.
“Australis Cosmetics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Australis Cosmetics” ad case study report

If you want to check the best ad case study of other advertisers related to “Australis Cosmetics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Australis Cosmetics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.