Award-winning Case Study For Australian Carnivore By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Australian Carnivore”, or large enterprises, they have established a Facebook page for advertising and promotion. “Australian Carnivore” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Australian Carnivore” through the method of adspy!

Australian Carnivore Facebook ad Introduction by ad spy method

“Australian Carnivore” introduction:Yum Yum's By Australian Carnivore are 100% Australian Made & Owned, Single Ingredient, Dog Treats, Hand Crafted, with 100% Australian, Human Grade Quality Meats. NO Salt, Sugar, Preservatives, Colours, Flavours Or Additives of Any Kind.

“Australian Carnivore” Facebook ads last run:2020-02-22 12:04:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Australian Carnivore” ads data to help “Australian Carnivore” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Australian Carnivore”. In this report, we analyze in detail the best ad cases of “Australian Carnivore”.

Australian Carnivore Top3 Ads Case Study:

Advertisers Australian Carnivore Australian Carnivore Australian Carnivore
Ad title Australian Carnivore Shop Yum Yum's Companion Timeline Photos
Ad text Are Pigs Ears Safe To Feed Your Dog? Contrary to Popular Belief Pigs Ears can be a fantastic nat... Like Us To Find Out More About Australia's Most Nutritious & Delicious Companion Animal Treats & ... THE IMPORTANCE OF HEART MEAT FOR YOUR DOG The Heart is the life-force of all animals and although...
Ad format Image Carousel Image
Categories Pet Supplies Pet Supplies Pet Supplies
Duration 1 days 16 days 2 days
Like 78 2 68

Australian Carnivore Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Australian Carnivore” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Australian Carnivore” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Australian Carnivore” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Australian Carnivore Shop Yum Yum's Companion Timeline Photos
Ad text  Are Pigs Ears Safe To Feed Your Dog? Contrary to Popular Belief Pigs Ears can be a fantastic nat...  Like Us To Find Out More About Australia's Most Nutritious & Delicious Companion Animal Treats & ...  THE IMPORTANCE OF HEART MEAT FOR YOUR DOG The Heart is the life-force of all animals and although...
Ad type  other  other  other
Ad word count 4639  103  1756

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Australian Carnivore”, the text type used is other to obtain the best ad performance. “Australian Carnivore” can use this copy style more. On the other hand, “Australian Carnivore” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Australian Carnivore” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Australian Carnivore” are:N/A,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Australian Carnivore” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Australian Carnivore” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Australian Carnivore” top 3 ads schedules are: 1 days,16 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Australian Carnivore”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Australian Carnivore” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Australian Carnivore” ad case study report

If you want to check the best ad case study of other advertisers related to “Australian Carnivore”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Australian Carnivore”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.