Australian Builders Network Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Australian Builders Network” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Australian Builders Network” ads and analyzes advertising data to help “Australian Builders Network” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Australian Builders Network”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Australian Builders Network”.

Australian Builders Network Facebook adspy

“Australian Builders Network” introduction:Australian Builder Network provides pre-construction services to small and medium sized domestic builders in Australia

“Australian Builders Network” Facebook ads last run:2020-02-11 03:54:28

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Australian Builders Network Australian Builders Network Australian Builders Network
Ad title ABN New Supplier Launch Night - Meet our new suppliers, enjoy great food/drink & product giveaways LIMITED TIME OFFER LIMITED TIME OFFER
Ad text With just over a week to go to our RE-LAUNCH of our showroom and some NEW suppliers, book yoursel... â€ BUILDERS! ‍ Want to save $$$ and take your business to the next level? Become an ABN membe... ðŸ‘¨â€ðŸ”§ BUILDERS! 👨‍🔧 Want to save $$$ and take your business to the next level? Become an ABN m...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Video Video
Categories Consulting Agency Consulting Agency Consulting Agency
Duration 1 days 1 days 4 days
Like 13 3 1

Australian Builders Network facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Australian Builders Network” top 3 ads are Image,Video, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleABN New Supplier Launch Night - Meet our new suppliers, enjoy great food/drink & product giveawaysLIMITED TIME OFFERLIMITED TIME OFFER
Ad text With just over a week to go to our RE-LAUNCH of our showroom and some NEW suppliers, book yoursel... â€ BUILDERS! ‍ Want to save $$$ and take your business to the next level? Become an ABN membe... ðŸ‘¨â€ðŸ”§ BUILDERS! 👨‍🔧 Want to save $$$ and take your business to the next level? Become an ABN m...
Ad type other other other
Ad word count1000 559 570

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Australian Builders Network”, the text type used is other to obtain the best advertising results. “Australian Builders Network” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Australian Builders Network” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “Australian Builders Network” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Australian Builders Network” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 4 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Australian Builders Network”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.