Award-winning Case Study For Australia for UNHCR By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Australia for UNHCR”, or large enterprises, they have established a Facebook page for advertising and promotion. “Australia for UNHCR” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Australia for UNHCR” through the method of adspy!

Australia for UNHCR Facebook ad Introduction by ad spy method

“Australia for UNHCR” introduction:Raising awareness and support for the life-saving humanitarian work of the United Nations Refugee Agency. Follow us on Twitter: @UNrefugees and Instagam: @australiaforunhcr

“Australia for UNHCR” Facebook ads last run:2020-02-17 06:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Australia for UNHCR” ads data to help “Australia for UNHCR” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Australia for UNHCR”. In this report, we analyze in detail the best ad cases of “Australia for UNHCR”.

Australia for UNHCR Top3 Ads Case Study:

 1st2nd3rd
Advertisers Australia for UNHCR Australia for UNHCR Australia for UNHCR
Ad title We need your urgent help today. Thousands of Australians have already signed. Please stand with refugees today Thousands of Australians have already signed. Please stand with refugees today
Ad text The humanitarian situation in Idlib, northwest Syria, is desperate. UNHCR is deeply concerned abo... The conflict in Syria has lasted longer than World War Two More than half of the Syrian populat... The conflict in Syria has lasted longer than World War Two More than half of the Syrian populat...
CTA type DONATE_NOW LEARN_MORE LEARN_MORE
Ad format Image Image Video
Categories other other other
Duration 2 days 1 days 1 days
Like 46 675 112

Australia for UNHCR Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Australia for UNHCR” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Australia for UNHCR” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Australia for UNHCR” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title We need your urgent help today. Thousands of Australians have already signed. Please stand with refugees today Thousands of Australians have already signed. Please stand with refugees today
Ad text  The humanitarian situation in Idlib, northwest Syria, is desperate. UNHCR is deeply concerned abo...  The conflict in Syria has lasted longer than World War Two More than half of the Syrian populat...  The conflict in Syria has lasted longer than World War Two More than half of the Syrian populat...
Ad type  other  other  other
Ad word count 703  588  588

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Australia for UNHCR”, the text type used is other to obtain the best ad performance. “Australia for UNHCR” can use this copy style more. On the other hand, “Australia for UNHCR” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Australia for UNHCR” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Australia for UNHCR” are:DONATE_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DONATE_NOW” help “Australia for UNHCR” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Australia for UNHCR” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Australia for UNHCR” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Australia for UNHCR”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Australia for UNHCR” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Australia for UNHCR” ad case study report

If you want to check the best ad case study of other advertisers related to “Australia for UNHCR”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Australia for UNHCR”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.