Award-winning Case Study For Aussie Wool Comfort By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Aussie Wool Comfort”, or large enterprises, they have established a Facebook page for advertising and promotion. “Aussie Wool Comfort” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Aussie Wool Comfort” through the method of adspy!

Aussie Wool Comfort Facebook ad Introduction by ad spy method

“Aussie Wool Comfort” introduction:Aussie Wool Comfort make 100% pure wool quilts/doonas, under blankets and pillows in Warragul, Australia. 100% Australian quality, crafted by hand.

“Aussie Wool Comfort” Facebook ads last run:2020-02-21 08:12:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Aussie Wool Comfort” ads data to help “Aussie Wool Comfort” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Aussie Wool Comfort”. In this report, we analyze in detail the best ad cases of “Aussie Wool Comfort”.

Aussie Wool Comfort Top3 Ads Case Study:

Advertisers Aussie Wool Comfort Aussie Wool Comfort Aussie Wool Comfort
Ad title Aussie Wool Comfort Timeline Photos Timeline Photos
Ad text  We are having a Labour Day Long Weekend Sale! Save a HUGE 40% off our Pure Wool Quilts as well a... GIVEAWAY | We have an amazing giveaway happening over on Instagram - you could win yourself a Pur...
Ad format Video Image Image
Categories Shopping & Retail Shopping & Retail Shopping & Retail
Duration 1 days 3 days 9 days
Like 0 35 22

Aussie Wool Comfort Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Aussie Wool Comfort” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Aussie Wool Comfort” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Aussie Wool Comfort” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Aussie Wool Comfort Timeline Photos Timeline Photos
Ad text    We are having a Labour Day Long Weekend Sale! Save a HUGE 40% off our Pure Wool Quilts as well a...  GIVEAWAY | We have an amazing giveaway happening over on Instagram - you could win yourself a Pur...
Ad type  other  other  other
Ad word count 0  179  142

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Aussie Wool Comfort”, the text type used is other to obtain the best ad performance. “Aussie Wool Comfort” can use this copy style more. On the other hand, “Aussie Wool Comfort” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Aussie Wool Comfort” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Aussie Wool Comfort” are:SHOP_NOW,N/A,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Aussie Wool Comfort” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Aussie Wool Comfort” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Aussie Wool Comfort” top 3 ads schedules are: 1 days,3 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Aussie Wool Comfort”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Aussie Wool Comfort” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Aussie Wool Comfort” ad case study report

If you want to check the best ad case study of other advertisers related to “Aussie Wool Comfort”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Aussie Wool Comfort”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.