Award-winning Case Study For Atlantic Reach By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Atlantic Reach”, or large enterprises, they have established a Facebook page for advertising and promotion. “Atlantic Reach” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Atlantic Reach” through the method of adspy!

Atlantic Reach Facebook ad Introduction by ad spy method

“Atlantic Reach” introduction:Holiday Resort - Leisure Club - Spa All inclusive entertainment & kid's club for Atlantic Reach holidays 80+ fitness classes per week Onsite pub and Cafe

“Atlantic Reach” Facebook ads last run:2020-02-17 09:40:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Atlantic Reach” ads data to help “Atlantic Reach” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Atlantic Reach”. In this report, we analyze in detail the best ad cases of “Atlantic Reach”.

Atlantic Reach Top3 Ads Case Study:

 1st2nd3rd
Advertisers Atlantic Reach Atlantic Reach Atlantic Reach
Ad title Atlantic Reach Over 80 Classes Per Week Atlantic Reach
Ad text Still deciding? Beautiful beaches, private hot tubs, pet-friendly houses and round-the-clock en... One of Cornwall's largest and most well-equipped gyms, a friendly community and a jam packed time... Did you know that you can enjoy complimentary use of our pool and soft play when you dine with us...
CTA type LEARN_MORE LEARN_MORE MESSAGE_PAGE
Ad format Carousel Video Carousel
Categories Hotel Resort Hotel Resort Hotel Resort
Duration 35 days 90 days 35 days
Like 8 9 18

Atlantic Reach Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Atlantic Reach” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Atlantic Reach” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Atlantic Reach” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Atlantic Reach Over 80 Classes Per Week Atlantic Reach
Ad text  Still deciding? Beautiful beaches, private hot tubs, pet-friendly houses and round-the-clock en...  One of Cornwall's largest and most well-equipped gyms, a friendly community and a jam packed time...  Did you know that you can enjoy complimentary use of our pool and soft play when you dine with us...
Ad type  other  other  other
Ad word count 179  216  300

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Atlantic Reach”, the text type used is other to obtain the best ad performance. “Atlantic Reach” can use this copy style more. On the other hand, “Atlantic Reach” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Atlantic Reach” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Atlantic Reach” are:LEARN_MORE,LEARN_MORE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Atlantic Reach” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Atlantic Reach” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Atlantic Reach” top 3 ads schedules are: 35 days,90 days, and 35 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Atlantic Reach”‘s top 1 ad duration is 35 days. Every advertisement has a life cycle.
“Atlantic Reach” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Atlantic Reach” ad case study report

If you want to check the best ad case study of other advertisers related to “Atlantic Reach”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Atlantic Reach”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.