Award-winning Case Study For ATAG Italia By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ATAG Italia”, or large enterprises, they have established a Facebook page for advertising and promotion. “ATAG Italia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ATAG Italia” through the method of adspy!

ATAG Italia Facebook ad Introduction by ad spy method

“ATAG Italia” introduction:Nata in Olanda, cresciuta in Italia. Atag è l'azienda che ha inventato la prima caldaia a condensazione e ancora oggi è un brand leader nel mercato.

“ATAG Italia” Facebook ads last run:2020-02-17 05:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ATAG Italia” ads data to help “ATAG Italia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ATAG Italia”. In this report, we analyze in detail the best ad cases of “ATAG Italia”.

ATAG Italia Top3 Ads Case Study:

 1st2nd3rd
Advertisers ATAG Italia ATAG Italia ATAG Italia
Ad title Gli inventori della caldaia a condensazione Progetto Casa Energy con ATAG Cronotermostato WiFi Atag One
Ad text Realizziamo prodotti e sistemi multienergia in grado di riscaldare con minori sprechi e quindi co... Vieni in fiera con ATAG Italia: il biglietto lo paghi solo 3€ invece che 8€! Clicca per scaricare... Gestisci la tua caldaia ovunque sei con il cronotermostato wifi ATAG One!
CTA type LEARN_MORE APPLY_NOW LEARN_MORE
Ad format Image Image Image
Categories Heating, Ventilating & Air Conditioning Service Heating, Ventilating & Air Conditioning Service N/A
Duration 277 days 3 days 7 days
Like 76 3 259

ATAG Italia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ATAG Italia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ATAG Italia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ATAG Italia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Gli inventori della caldaia a condensazione Progetto Casa Energy con ATAG Cronotermostato WiFi Atag One
Ad text  Realizziamo prodotti e sistemi multienergia in grado di riscaldare con minori sprechi e quindi co...  Vieni in fiera con ATAG Italia: il biglietto lo paghi solo 3€ invece che 8€! Clicca per scaricare...  Gestisci la tua caldaia ovunque sei con il cronotermostato wifi ATAG One!
Ad type  other  other  other
Ad word count 124  108  73

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ATAG Italia”, the text type used is other to obtain the best ad performance. “ATAG Italia” can use this copy style more. On the other hand, “ATAG Italia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ATAG Italia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ATAG Italia” are:LEARN_MORE,APPLY_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “ATAG Italia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ATAG Italia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ATAG Italia” top 3 ads schedules are: 277 days,3 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ATAG Italia”‘s top 1 ad duration is 277 days. Every advertisement has a life cycle.
“ATAG Italia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ATAG Italia” ad case study report

If you want to check the best ad case study of other advertisers related to “ATAG Italia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ATAG Italia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.