Award-winning Case Study For Asthma Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Asthma Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Asthma Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Asthma Australia” through the method of adspy!

Asthma Australia Facebook ad Introduction by ad spy method

“Asthma Australia” introduction:For over 50 years Asthma Australia has been the leader in asthma health care, research and support.

“Asthma Australia” Facebook ads last run:2020-02-17 05:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Asthma Australia” ads data to help “Asthma Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Asthma Australia”. In this report, we analyze in detail the best ad cases of “Asthma Australia”.

Asthma Australia Top3 Ads Case Study:

Advertisers Asthma Australia Asthma Australia Asthma Australia
Ad title Join the PJ Day fun Kiss my Asthma app Find out more about PJ Day
Ad text Want to stay in your PJs at work or school? You can! All while raising funds for asthma education... We know it aint easy being wheezy! Download the #KissMyAsthma app today to track your symtoms, at... Host a PJ Day event at school, work or home this Winter to raise funds for asthma education and r...
Ad format Video Video Video
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 1 days 1 days 1 days
Like 37 32 1

Asthma Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Asthma Australia” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Asthma Australia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Asthma Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Join the PJ Day fun Kiss my Asthma app Find out more about PJ Day
Ad text  Want to stay in your PJs at work or school? You can! All while raising funds for asthma education...  We know it aint easy being wheezy! Download the #KissMyAsthma app today to track your symtoms, at...  Host a PJ Day event at school, work or home this Winter to raise funds for asthma education and r...
Ad type  other  other  other
Ad word count 121  136  142

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Asthma Australia”, the text type used is other to obtain the best ad performance. “Asthma Australia” can use this copy style more. On the other hand, “Asthma Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Asthma Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Asthma Australia” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Asthma Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Asthma Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Asthma Australia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Asthma Australia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Asthma Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Asthma Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Asthma Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Asthma Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.