Award-winning Case Study For Asterix and Friends By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Asterix and Friends”, or large enterprises, they have established a Facebook page for advertising and promotion. “Asterix and Friends” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Asterix and Friends” through the method of adspy!

Asterix and Friends Facebook ad Introduction by ad spy method

“Asterix and Friends” introduction:The official Facebook page of "Asterix & Friends", the browser game featuring the famous Gaulish heroes Asterix and Obelix!

“Asterix and Friends” Facebook ads last run:2019-12-31 10:04:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Asterix and Friends” ads data to help “Asterix and Friends” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Asterix and Friends”. In this report, we analyze in detail the best ad cases of “Asterix and Friends”.

Asterix and Friends Top3 Ads Case Study:

 1st2nd3rd
Advertisers Asterix and Friends Asterix and Friends Asterix and Friends
Ad title Asterix and Friends  Asterix and Friends  Play Asterix & Friends!
Ad text  Build the best Gaulish village in the world of Astérix   Build the best Gaulish village in the world of Astérix  The official Facebook game: ASTERIX & FRIENDS!
CTA type PLAY_GAME PLAY_GAME PLAY_GAME
Ad format Video Video Video
Categories other other App Page
Duration 2 days 3 days 27 days
Like 92 9 32

Asterix and Friends Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Asterix and Friends” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Asterix and Friends” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Asterix and Friends” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Asterix and Friends Asterix and Friends Play Asterix & Friends!
Ad text   Build the best Gaulish village in the world of Astérix   Build the best Gaulish village in the world of Astérix  The official Facebook game: ASTERIX & FRIENDS!
Ad type  other  other  other
Ad word count 57  57  46

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Asterix and Friends”, the text type used is other to obtain the best ad performance. “Asterix and Friends” can use this copy style more. On the other hand, “Asterix and Friends” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Asterix and Friends” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Asterix and Friends” are:PLAY_GAME,PLAY_GAME,PLAY_GAME.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “PLAY_GAME” help “Asterix and Friends” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Asterix and Friends” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Asterix and Friends” top 3 ads schedules are: 2 days,3 days, and 27 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Asterix and Friends”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Asterix and Friends” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Asterix and Friends” ad case study report

If you want to check the best ad case study of other advertisers related to “Asterix and Friends”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Asterix and Friends”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.