Award-winning Case Study For Assumption College By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Assumption College”, or large enterprises, they have established a Facebook page for advertising and promotion. “Assumption College” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Assumption College” through the method of adspy!

Assumption College Facebook ad Introduction by ad spy method

“Assumption College” introduction:Assumption College was founded in 1904 by the Augustinians of the Assumption in Worcester, Massachusetts. With 40 majors and 45 minors in the liberal arts, sciences, business, and professional studies, Assumption College offers an educational experience g

“Assumption College” Facebook ads last run:2020-02-17 07:40:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Assumption College” ads data to help “Assumption College” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Assumption College”. In this report, we analyze in detail the best ad cases of “Assumption College”.

Assumption College Top3 Ads Case Study:

 1st2nd3rd
Advertisers Assumption College Assumption College Assumption College
Ad title B.S. in Cybersecurity Cybersecurity Program Apply Early Action: Dec 15
Ad text Skilled cybersecurity professionals are needed now. Become one at Assumption. High pay. Higher calling. Find fulfillment as a cybersecurity expert. Improve your chances for annual scholarships of up to $27K: Apply early action by December 15!
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other College & University other
Duration 17 days 337 days 1 days
Like 41 40 15

Assumption College Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Assumption College” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Assumption College” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Assumption College” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title B.S. in Cybersecurity Cybersecurity Program Apply Early Action: Dec 15
Ad text  Skilled cybersecurity professionals are needed now. Become one at Assumption.  High pay. Higher calling. Find fulfillment as a cybersecurity expert.  Improve your chances for annual scholarships of up to $27K: Apply early action by December 15!
Ad type  other  other  other
Ad word count 77  69  94

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Assumption College”, the text type used is other to obtain the best ad performance. “Assumption College” can use this copy style more. On the other hand, “Assumption College” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Assumption College” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Assumption College” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Assumption College” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Assumption College” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Assumption College” top 3 ads schedules are: 17 days,337 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Assumption College”‘s top 1 ad duration is 17 days. Every advertisement has a life cycle.
“Assumption College” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Assumption College” ad case study report

If you want to check the best ad case study of other advertisers related to “Assumption College”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Assumption College”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.