Award-winning Case Study For Assignment Asia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Assignment Asia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Assignment Asia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Assignment Asia” through the method of adspy!

Assignment Asia Facebook ad Introduction by ad spy method

“Assignment Asia” introduction:Assignment Asia is CGTN's award-winning current affairs and documentary program that tells the story of the world's most vibrant and diverse continent.

“Assignment Asia” Facebook ads last run:2020-02-22 13:18:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Assignment Asia” ads data to help “Assignment Asia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Assignment Asia”. In this report, we analyze in detail the best ad cases of “Assignment Asia”.

Assignment Asia Top3 Ads Case Study:

Advertisers Assignment Asia Assignment Asia Assignment Asia
Ad title Indonesia's Palm Oil Plantations Is Israel Prepared for a Quake or Tsunami? Assignment Asia
Ad text The palm oil industry has brought great wealth to Indonesia, but it's also destroying the country... Mention earthquakes and tsunamis and Israel probably doesn’t spring to mind, as the last major qu... Plastic pollution in the oceans is a major problem with recent statistics suggesting that Asian c...
CTA type N/A N/A N/A
Ad format Video Video Video
Categories TV Show TV Show TV Show
Duration 3 days 3 days 5 days
Like 3 1 557

Assignment Asia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Assignment Asia” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Assignment Asia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Assignment Asia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Indonesia's Palm Oil Plantations Is Israel Prepared for a Quake or Tsunami? Assignment Asia
Ad text  The palm oil industry has brought great wealth to Indonesia, but it's also destroying the country...  Mention earthquakes and tsunamis and Israel probably doesn’t spring to mind, as the last major qu...  Plastic pollution in the oceans is a major problem with recent statistics suggesting that Asian c...
Ad type  other  other  other
Ad word count 301  341  324

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Assignment Asia”, the text type used is other to obtain the best ad performance. “Assignment Asia” can use this copy style more. On the other hand, “Assignment Asia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Assignment Asia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Assignment Asia” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Assignment Asia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Assignment Asia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Assignment Asia” top 3 ads schedules are: 3 days,3 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Assignment Asia”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Assignment Asia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Assignment Asia” ad case study report

If you want to check the best ad case study of other advertisers related to “Assignment Asia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Assignment Asia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.