Award-winning Case Study For ASL Dictionary By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ASL Dictionary”, or large enterprises, they have established a Facebook page for advertising and promotion. “ASL Dictionary” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ASL Dictionary” through the method of adspy!

ASL Dictionary Facebook ad Introduction by ad spy method

“ASL Dictionary” introduction:Learn ASL with Apps for iPhone, iPad, The Mac and Android.

“ASL Dictionary” Facebook ads last run:2020-02-29 07:34:58

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ASL Dictionary” ads data to help “ASL Dictionary” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ASL Dictionary”. In this report, we analyze in detail the best ad cases of “ASL Dictionary”.

ASL Dictionary Top3 Ads Case Study:

Advertisers ASL Dictionary ASL Dictionary ASL Dictionary
Ad title ASL Dictionary Video App ASL Dictionary ASL Dictionary
Ad text ASL Dictionary App. Over 5000 ASL Videos, ASL Translator App, Learn Sign Language with apps for i...  Over 5000 ASL Videos. Learn Sign Language. ASL Video Dictionary $7.99
Ad format Image Carousel Carousel
Categories App Page App Page App Page
Duration 88 days 17 days 32 days
Like 36 2 63

ASL Dictionary Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ASL Dictionary” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ASL Dictionary” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ASL Dictionary” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ASL Dictionary Video App ASL Dictionary ASL Dictionary
Ad text  ASL Dictionary App. Over 5000 ASL Videos, ASL Translator App, Learn Sign Language with apps for i...    Over 5000 ASL Videos. Learn Sign Language. ASL Video Dictionary $7.99
Ad type  other  other  other
Ad word count 115  0  69

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ASL Dictionary”, the text type used is other to obtain the best ad performance. “ASL Dictionary” can use this copy style more. On the other hand, “ASL Dictionary” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ASL Dictionary” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ASL Dictionary” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “ASL Dictionary” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ASL Dictionary” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ASL Dictionary” top 3 ads schedules are: 88 days,17 days, and 32 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ASL Dictionary”‘s top 1 ad duration is 88 days. Every advertisement has a life cycle.
“ASL Dictionary” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ASL Dictionary” ad case study report

If you want to check the best ad case study of other advertisers related to “ASL Dictionary”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ASL Dictionary”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.