Award-winning Case Study For Asian Development Bank - ADB By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Asian Development Bank - ADB”, or large enterprises, they have established a Facebook page for advertising and promotion. “Asian Development Bank - ADB” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Asian Development Bank - ADB” through the method of adspy!

Asian Development Bank - ADB Facebook ad Introduction by ad spy method

“Asian Development Bank - ADB” introduction:The Asian Development Bank (ADB) is an international development finance institution that is owned by 67 members - 48 from the region.

“Asian Development Bank - ADB” Facebook ads last run:2020-02-21 19:48:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Asian Development Bank - ADB” ads data to help “Asian Development Bank - ADB” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Asian Development Bank - ADB”. In this report, we analyze in detail the best ad cases of “Asian Development Bank - ADB”.

Asian Development Bank - ADB Top3 Ads Case Study:

Advertisers Asian Development Bank - ADB Asian Development Bank - ADB Asian Development Bank - ADB
Ad title Asian Development Bank - ADB FAST TALK with Mr. Aiyaz Sayed-Khaiyum Deep clean: How ‘blue finance’ can save our oceans
Ad text The Asian Development Bank (ADB) envisions a prosperous, inclusive, resilient, and sustainable As... Fijian Government Attorney-General Aiyaz Sayed-Khaiyum and Minister for Economy, on hosting ADB’s... Cleaning the world’s oceans and keeping them clean is a gargantuan task that will involve far-rea...
Ad format Image Video Video
Categories other Bank Bank
Duration 4 days 1 days 1 days
Like 2491 556 29

Asian Development Bank - ADB Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Asian Development Bank - ADB” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Asian Development Bank - ADB” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Asian Development Bank - ADB” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Asian Development Bank - ADB FAST TALK with Mr. Aiyaz Sayed-Khaiyum Deep clean: How ‘blue finance’ can save our oceans
Ad text  The Asian Development Bank (ADB) envisions a prosperous, inclusive, resilient, and sustainable As...  Fijian Government Attorney-General Aiyaz Sayed-Khaiyum and Minister for Economy, on hosting ADB’s...  Cleaning the world’s oceans and keeping them clean is a gargantuan task that will involve far-rea...
Ad type  other  other  other
Ad word count 189  217  244

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Asian Development Bank - ADB”, the text type used is other to obtain the best ad performance. “Asian Development Bank - ADB” can use this copy style more. On the other hand, “Asian Development Bank - ADB” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Asian Development Bank - ADB” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Asian Development Bank - ADB” are:LIKE_PAGE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Asian Development Bank - ADB” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Asian Development Bank - ADB” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Asian Development Bank - ADB” top 3 ads schedules are: 4 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Asian Development Bank - ADB”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Asian Development Bank - ADB” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Asian Development Bank - ADB” ad case study report

If you want to check the best ad case study of other advertisers related to “Asian Development Bank - ADB”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Asian Development Bank - ADB”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.