Award-winning Case Study For Art Basel By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Art Basel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Art Basel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Art Basel” through the method of adspy!

Art Basel Facebook ad Introduction by ad spy method

“Art Basel” introduction:Founded in 1970, Art Basel stages the world's premiere Modern and contemporary art shows in Basel, Miami Beach + Hong Kong.

“Art Basel” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Art Basel” ads data to help “Art Basel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Art Basel”. In this report, we analyze in detail the best ad cases of “Art Basel”.

Art Basel Top3 Ads Case Study:

 1st2nd3rd
Advertisers Art Basel Art Basel Art Basel
Ad title Ticket Shop: Art Basel Hong Kong 2020 | March 19–21 ‘In 1971, the fair was a place where galleries with similar interests could get to know each other’ How Confucius-inspired gallery became one of Seoul’s leading lights
Ad text  Art Basel Hong Kong 2020 is March 19–21! Get special rates & skip the queue by purchasing advan... Annemarie Verna Galerie’s presentation at Art Basel 1977, with works by James Bishop, Donald Judd... At Hakgojae Gallery, Lee Ufan, Nam June Paik, and Roman Opalka make up a program bridging East an...
CTA type SHOP_NOW LEARN_MORE N/A
Ad format Video Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 362 11476 5283

Art Basel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Art Basel” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Art Basel” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Art Basel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ticket Shop: Art Basel Hong Kong 2020 | March 19–21 ‘In 1971, the fair was a place where galleries with similar interests could get to know each other’ How Confucius-inspired gallery became one of Seoul’s leading lights
Ad text   Art Basel Hong Kong 2020 is March 19–21! Get special rates & skip the queue by purchasing advan...  Annemarie Verna Galerie’s presentation at Art Basel 1977, with works by James Bishop, Donald Judd...  At Hakgojae Gallery, Lee Ufan, Nam June Paik, and Roman Opalka make up a program bridging East an...
Ad type  other  other  other
Ad word count 123  160  104

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Art Basel”, the text type used is other to obtain the best ad performance. “Art Basel” can use this copy style more. On the other hand, “Art Basel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Art Basel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Art Basel” are:SHOP_NOW,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Art Basel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Art Basel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Art Basel” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Art Basel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Art Basel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Art Basel” ad case study report

If you want to check the best ad case study of other advertisers related to “Art Basel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Art Basel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.