Award-winning Case Study For Arkansas Arts Council By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Arkansas Arts Council”, or large enterprises, they have established a Facebook page for advertising and promotion. “Arkansas Arts Council” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Arkansas Arts Council” through the method of adspy!

Arkansas Arts Council Facebook ad Introduction by ad spy method

“Arkansas Arts Council” introduction:We are a division of the Department of Arkansas Heritage that supports the arts in Arkansas. We provide grants, technical assistance, and programs for artists and arts organizations. www.arkansasarts.org

“Arkansas Arts Council” Facebook ads last run:2020-02-21 13:14:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Arkansas Arts Council” ads data to help “Arkansas Arts Council” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Arkansas Arts Council”. In this report, we analyze in detail the best ad cases of “Arkansas Arts Council”.

Arkansas Arts Council Top3 Ads Case Study:

 1st2nd3rd
Advertisers Arkansas Arts Council Arkansas Arts Council Arkansas Arts Council
Ad title Grantseeking: Research and Preparation Grant Writing 101 #AuthenticArkansas
Ad text Who: “Grantseeking: Research and Preparation” Workshop When: 10-3 p.m. March 22 Cost: $15 A long... Join Brenda Long Mauldin of Grant Writing & Development Consulting, September 15 from 10:00 a.m. ... The Department of Arkansas Heritage advances and empowers the arts for the benefit of all Arkansa...
CTA type BUY_TICKETS LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Art Art Art
Duration 1 days 1 days 6 days
Like 35 127 46

Arkansas Arts Council Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Arkansas Arts Council” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Arkansas Arts Council” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Arkansas Arts Council” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Grantseeking: Research and Preparation Grant Writing 101 #AuthenticArkansas
Ad text  Who: “Grantseeking: Research and Preparation” Workshop When: 10-3 p.m. March 22 Cost: $15 A long...  Join Brenda Long Mauldin of Grant Writing & Development Consulting, September 15 from 10:00 a.m. ...  The Department of Arkansas Heritage advances and empowers the arts for the benefit of all Arkansa...
Ad type  other  other  other
Ad word count 1636  190  190

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Arkansas Arts Council”, the text type used is other to obtain the best ad performance. “Arkansas Arts Council” can use this copy style more. On the other hand, “Arkansas Arts Council” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Arkansas Arts Council” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Arkansas Arts Council” are:BUY_TICKETS,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Arkansas Arts Council” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Arkansas Arts Council” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Arkansas Arts Council” top 3 ads schedules are: 1 days,1 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Arkansas Arts Council”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Arkansas Arts Council” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Arkansas Arts Council” ad case study report

If you want to check the best ad case study of other advertisers related to “Arkansas Arts Council”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Arkansas Arts Council”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.