Award-winning Case Study For Ark Encounter By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ark Encounter”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ark Encounter” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ark Encounter” through the method of adspy!

Ark Encounter Facebook ad Introduction by ad spy method

“Ark Encounter” introduction:The Ark Encounter is a one-of-a-kind historically themed attraction located in northern Kentucky.

“Ark Encounter” Facebook ads last run:2020-02-17 05:36:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ark Encounter” ads data to help “Ark Encounter” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ark Encounter”. In this report, we analyze in detail the best ad cases of “Ark Encounter”.

Ark Encounter Top3 Ads Case Study:

 1st2nd3rd
Advertisers Ark Encounter Ark Encounter Ark Encounter
Ad title 2019 Creation College Expo at the Ark Encounter Jon Micah Sumrall Concert at Creation College Expo | November 1, 2019 An Unforgettable Memory Awaits
Ad text Make the most of your college search with the Creation College Expo at the Ark Encounter • Rece... BIG ANNOUNCEMENT: Jon Micah Sumrall of Kutless will perform at the 2019 Creation College Expo at ... Do you know how big Noah’s Ark was? Think bigger, and prepare to explore the life-size Noah’s Ark...
CTA type LEARN_MORE N/A LEARN_MORE
Ad format Image Image Video
Categories other other History Museum
Duration 1 days 1 days 103 days
Like 92 18 7

Ark Encounter Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ark Encounter” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ark Encounter” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ark Encounter” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 2019 Creation College Expo at the Ark Encounter Jon Micah Sumrall Concert at Creation College Expo | November 1, 2019 An Unforgettable Memory Awaits
Ad text  Make the most of your college search with the Creation College Expo at the Ark Encounter • Rece...  BIG ANNOUNCEMENT: Jon Micah Sumrall of Kutless will perform at the 2019 Creation College Expo at ...  Do you know how big Noah’s Ark was? Think bigger, and prepare to explore the life-size Noah’s Ark...
Ad type  other  other  other
Ad word count 469  339  129

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ark Encounter”, the text type used is other to obtain the best ad performance. “Ark Encounter” can use this copy style more. On the other hand, “Ark Encounter” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ark Encounter” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ark Encounter” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Ark Encounter” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ark Encounter” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ark Encounter” top 3 ads schedules are: 1 days,1 days, and 103 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ark Encounter”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ark Encounter” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ark Encounter” ad case study report

If you want to check the best ad case study of other advertisers related to “Ark Encounter”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ark Encounter”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.