Award-winning Case Study For Area 51 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Area 51”, or large enterprises, they have established a Facebook page for advertising and promotion. “Area 51” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Area 51” through the method of adspy!

Area 51 Facebook ad Introduction by ad spy method

“Area 51” introduction:For Bookings - -

“Area 51” Facebook ads last run:2020-02-20 21:22:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Area 51” ads data to help “Area 51” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Area 51”. In this report, we analyze in detail the best ad cases of “Area 51”.

Area 51 Top3 Ads Case Study:

Advertisers Area 51 Area 51 Area 51
Ad title Getamilli & Zyon - Señorita. Produced by Jay Stax & Gudda Getamilli Area 51 Last Chance - Music Production Workshop
Ad text NEW Music Video ALERTTTT!!!! Ba check esun mas nobo di Getamilli & Zyon - Señorita Ki bo nomber t... Ki bo nomber ta ??? Señoritaaa!!! ATENSHON!! New song Getamilli & Zyon - Señorita. Produced by Ja... Join us on Saturday, August 4th from 10AM-2PM and Sunday, August 5th from 1PM-5PM for a music pr...
Ad format Video Video Image
Categories Musician/Band Musician/Band Musician/Band
Duration 3 days 3 days 3 days
Like 20 0 0

Area 51 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Area 51” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Area 51” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Area 51” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Getamilli & Zyon - Señorita. Produced by Jay Stax & Gudda Getamilli Area 51 Last Chance - Music Production Workshop
Ad text  NEW Music Video ALERTTTT!!!! Ba check esun mas nobo di Getamilli & Zyon - Señorita Ki bo nomber t...  Ki bo nomber ta ??? Señoritaaa!!! ATENSHON!! New song Getamilli & Zyon - Señorita. Produced by Ja...  Join us on Saturday, August 4th from 10AM-2PM and Sunday, August 5th from 1PM-5PM for a music pr...
Ad type  other  other  other
Ad word count 318  216  385

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Area 51”, the text type used is other to obtain the best ad performance. “Area 51” can use this copy style more. On the other hand, “Area 51” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Area 51” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Area 51” are:LEARN_MORE,WATCH_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Area 51” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Area 51” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Area 51” top 3 ads schedules are: 3 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Area 51”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Area 51” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Area 51” ad case study report

If you want to check the best ad case study of other advertisers related to “Area 51”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Area 51”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.