Award-winning Case Study For AptaMum ANZ By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “AptaMum ANZ”, or large enterprises, they have established a Facebook page for advertising and promotion. “AptaMum ANZ” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “AptaMum ANZ” through the method of adspy!

AptaMum ANZ Facebook ad Introduction by ad spy method

“AptaMum ANZ” introduction:

“AptaMum ANZ” Facebook ads last run:2020-02-17 09:36:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “AptaMum ANZ” ads data to help “AptaMum ANZ” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “AptaMum ANZ”. In this report, we analyze in detail the best ad cases of “AptaMum ANZ”.

AptaMum ANZ Top3 Ads Case Study:

Advertisers AptaMum ANZ AptaMum ANZ AptaMum ANZ
Ad title Why playtime is prime time for development Is dirt your toddler’s best friend? Managing constipation
Ad text Looking for ways to entertain the kids without picking up a screen? Find out in this episode of T... Why do experts say it’s good for children to get outdoors and get dirty? Find out in this episode... If your child suffers from constipation, it can be distressing for everyone involved. The good ne...
Ad format Video Video Image
Categories other other Food & Beverage Company
Duration 13 days 1 days 1 days
Like 262 12 1

AptaMum ANZ Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “AptaMum ANZ” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“AptaMum ANZ” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “AptaMum ANZ” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Why playtime is prime time for development Is dirt your toddler’s best friend? Managing constipation
Ad text  Looking for ways to entertain the kids without picking up a screen? Find out in this episode of T...  Why do experts say it’s good for children to get outdoors and get dirty? Find out in this episode...  If your child suffers from constipation, it can be distressing for everyone involved. The good ne...
Ad type  other  other  other
Ad word count 130  135  261

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “AptaMum ANZ”, the text type used is other to obtain the best ad performance. “AptaMum ANZ” can use this copy style more. On the other hand, “AptaMum ANZ” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “AptaMum ANZ” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “AptaMum ANZ” are:WATCH_MORE,WATCH_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “AptaMum ANZ” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “AptaMum ANZ” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “AptaMum ANZ” top 3 ads schedules are: 13 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “AptaMum ANZ”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“AptaMum ANZ” should put ads in the best time period, so that ads get the most value in a limited time.

Related “AptaMum ANZ” ad case study report

If you want to check the best ad case study of other advertisers related to “AptaMum ANZ”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “AptaMum ANZ”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.