Award-winning Case Study For Appliance Center By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Appliance Center”, or large enterprises, they have established a Facebook page for advertising and promotion. “Appliance Center” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Appliance Center” through the method of adspy!

Appliance Center Facebook ad Introduction by ad spy method

“Appliance Center” introduction:Appliance Center was founded in 1963 by the Oswald Family. Now with four locations and over 170 local employees, we are proud to serve over 200,000 satisfied customers and growing.

“Appliance Center” Facebook ads last run:2020-02-17 06:40:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Appliance Center” ads data to help “Appliance Center” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Appliance Center”. In this report, we analyze in detail the best ad cases of “Appliance Center”.

Appliance Center Top3 Ads Case Study:

 1st2nd3rd
Advertisers Appliance Center Appliance Center Appliance Center
Ad title ApplianceCenter GIVEAWAYS Design Center - GRAND OPENING - Save Big! Appliance Center Home Store
Ad text WIN BIG PRIZES and Giveaways! LIKE our page & share us w your friends to WIN! WIN! WIN! Cabinetry, Flooring, Counter tops, Window Treatments, and more! Grand Opening of our Design Cente... Shop a Wide Selection of LG, Whirlpool, GE, and Frigidaire Appliances!
CTA type N/A LEARN_MORE SHOP_NOW
Ad format Image Video Image
Categories Appliances Appliances Appliances
Duration 290 days 23 days 142 days
Like 1294 0 0

Appliance Center Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Appliance Center” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Appliance Center” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Appliance Center” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ApplianceCenter GIVEAWAYS Design Center - GRAND OPENING - Save Big! Appliance Center Home Store
Ad text  WIN BIG PRIZES and Giveaways! LIKE our page & share us w your friends to WIN! WIN! WIN!  Cabinetry, Flooring, Counter tops, Window Treatments, and more! Grand Opening of our Design Cente...  Shop a Wide Selection of LG, Whirlpool, GE, and Frigidaire Appliances!
Ad type  other  other  other
Ad word count 88  156  70

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Appliance Center”, the text type used is other to obtain the best ad performance. “Appliance Center” can use this copy style more. On the other hand, “Appliance Center” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Appliance Center” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Appliance Center” are:N/A,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Appliance Center” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Appliance Center” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Appliance Center” top 3 ads schedules are: 290 days,23 days, and 142 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Appliance Center”‘s top 1 ad duration is 290 days. Every advertisement has a life cycle.
“Appliance Center” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Appliance Center” ad case study report

If you want to check the best ad case study of other advertisers related to “Appliance Center”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Appliance Center”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.