Award-winning Case Study For APL Travel By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “APL Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “APL Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “APL Travel” through the method of adspy!

APL Travel Facebook ad Introduction by ad spy method

“APL Travel” introduction:APL Travel - туры со СКИДКОЙ

“APL Travel” Facebook ads last run:2020-02-17 05:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “APL Travel” ads data to help “APL Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “APL Travel”. In this report, we analyze in detail the best ad cases of “APL Travel”.

APL Travel Top3 Ads Case Study:

 1st2nd3rd
Advertisers APL Travel APL Travel APL Travel
Ad title Жмите кнопку Жмите кнопку APL Travel
Ad text 💘 Тотальная распродажа туров с круизами! Цены от €389, за 10 дней, уже со всеми перелётами, прож... 💞 Морские круизы на новых лайнерах Royal Caribbean, MSC, Costa, Norwegian, Carnival Цены от €699,...  Захватывающее событие 2019 - путешествие по Канаде & США.(Ванкувер, Виктория, Сан-Франциско, Лос...
CTA type MESSAGE_PAGE MESSAGE_PAGE N/A
Ad format Video Video Image
Categories other other Tour Agency
Duration 190 days 189 days 1 days
Like 5405 173 352

APL Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “APL Travel” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“APL Travel” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “APL Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Жмите кнопку Жмите кнопку APL Travel
Ad text  💘 Тотальная распродажа туров с круизами! Цены от €389, за 10 дней, уже со всеми перелётами, прож...  💞 Морские круизы на новых лайнерах Royal Caribbean, MSC, Costa, Norwegian, Carnival Цены от €699,...   Захватывающее событие 2019 - путешествие по Канаде & США.(Ванкувер, Виктория, Сан-Франциско, Лос...
Ad type  other  other  other
Ad word count 115  157  235

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “APL Travel”, the text type used is other to obtain the best ad performance. “APL Travel” can use this copy style more. On the other hand, “APL Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “APL Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “APL Travel” are:MESSAGE_PAGE,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “APL Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “APL Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “APL Travel” top 3 ads schedules are: 190 days,189 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “APL Travel”‘s top 1 ad duration is 190 days. Every advertisement has a life cycle.
“APL Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “APL Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “APL Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “APL Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.