Award-winning Case Study For Anytime Fitness Better Living By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Anytime Fitness Better Living”, or large enterprises, they have established a Facebook page for advertising and promotion. “Anytime Fitness Better Living” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Anytime Fitness Better Living” through the method of adspy!

Anytime Fitness Better Living Facebook ad Introduction by ad spy method

“Anytime Fitness Better Living” introduction:Anytime Fitness is the BIGGEST international franchise, with more than 3,500 locations in 22 countries! Open 24 hours, 7 days a week, 365 days a year, this is where real people get real results. Your journey to a healthier place starts here.

“Anytime Fitness Better Living” Facebook ads last run:2020-02-17 07:40:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Anytime Fitness Better Living” ads data to help “Anytime Fitness Better Living” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Anytime Fitness Better Living”. In this report, we analyze in detail the best ad cases of “Anytime Fitness Better Living”.

Anytime Fitness Better Living Top3 Ads Case Study:

Advertisers Anytime Fitness Better Living Anytime Fitness Better Living Anytime Fitness Better Living
Ad title ONLY 20 SLOTS AVAILABLE ONLY 20 PACKS AVAILABLE Anytime Fitness Better Living
Ad text ❤ HELLO, MOTHERS! ❤ . Get free access to Anytime Fitness for the whole month of May when you get ... ☀ HELLO, BETTER LIVING☀ . Get 3 days free gym access to Anytime Fitness when you use your Summer ... APRIL 22, 2019. Our biggest nationwide sale is coming up real soon! Save the date!
Ad format Video Video Video
Categories Gym/Physical Fitness Center Gym/Physical Fitness Center Gym/Physical Fitness Center
Duration 1 days 13 days 1 days
Like 36 12 2

Anytime Fitness Better Living Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Anytime Fitness Better Living” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Anytime Fitness Better Living” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Anytime Fitness Better Living” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ONLY 20 SLOTS AVAILABLE ONLY 20 PACKS AVAILABLE Anytime Fitness Better Living
Ad text  ❤ HELLO, MOTHERS! ❤ . Get free access to Anytime Fitness for the whole month of May when you get ...  ☀ HELLO, BETTER LIVING☀ . Get 3 days free gym access to Anytime Fitness when you use your Summer ...  APRIL 22, 2019. Our biggest nationwide sale is coming up real soon! Save the date!
Ad type  other  other  other
Ad word count 128  132  84

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Anytime Fitness Better Living”, the text type used is other to obtain the best ad performance. “Anytime Fitness Better Living” can use this copy style more. On the other hand, “Anytime Fitness Better Living” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Anytime Fitness Better Living” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Anytime Fitness Better Living” are:GET_OFFER,GET_OFFER,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER” help “Anytime Fitness Better Living” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Anytime Fitness Better Living” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Anytime Fitness Better Living” top 3 ads schedules are: 1 days,13 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Anytime Fitness Better Living”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Anytime Fitness Better Living” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Anytime Fitness Better Living” ad case study report

If you want to check the best ad case study of other advertisers related to “Anytime Fitness Better Living”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Anytime Fitness Better Living”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.